Executive Development Programme in PR Technology and Analytics

Name: Executive Development Programme in PR Technology and Analytics
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The Executive Development Programme in PR Technology and Analytics is a certificate course designed to bridge the gap between Public Relations (PR) and technology. This programme emphasizes the importance of data-driven decision-making and leveraging technology in PR strategies.

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AboutThisCourse

It is ideal for PR professionals seeking to advance their careers in a rapidly evolving industry that demands technological literacy. The course equips learners with essential skills in PR technology and analytics, such as using data analytics tools for PR measurement, managing digital reputation, and employing AI in PR. These skills are in high industry demand as businesses increasingly rely on data-driven insights and digital PR strategies. By completing this programme, learners enhance their PR capabilities, making them more competitive and valuable in the job market. In summary, the Executive Development Programme in PR Technology and Analytics is a crucial investment for PR professionals looking to stay ahead in an industry where technology and data are becoming increasingly important. The course provides learners with the skills and knowledge to leverage PR technology and analytics for career advancement and improved PR performance.

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CourseDetails

• PR Technology Stack – Overview of essential technologies and tools used in public relations, including media monitoring, social listening, content creation, distribution, and analytics.

• Data Analytics for PR – Introduction to data analytics for PR professionals, including data collection, analysis, and interpretation to measure PR campaign performance and inform decision-making.

• Social Media Analytics – Overview of social media analytics for PR, including tracking social media metrics, analyzing engagement, and measuring the impact of social media campaigns.

• Media Monitoring and Evaluation – Techniques for media monitoring and evaluation, including tracking media coverage, measuring reach and impact, and analyzing audience engagement.

• PR Measurement and ROI – Strategies for measuring PR effectiveness and calculating ROI, including setting objectives, selecting metrics, and analyzing results.

• Artificial Intelligence in PR – Overview of AI applications in PR, including chatbots, automated content creation, and predictive analytics for PR campaigns.

• PR Crisis Management and Analytics – Techniques for using analytics in PR crisis management, including monitoring social media for early warning signs, analyzing audience sentiment, and measuring the impact of crisis response efforts.

• PR Analytics Tools – Overview of PR analytics tools, including social media analytics platforms, media monitoring tools, and data visualization tools for PR professionals.

• Data Visualization for PR – Techniques for data visualization for PR professionals, including creating charts, graphs, and dashboards to communicate PR insights and results effectively.

CareerPath

The Executive Development Programme in PR Technology and Analytics offers a comprehensive curriculum to prepare professionals for the evolving landscape of PR. Our programme emphasizes a data-driven approach while honing leadership skills to help PR practitioners thrive in their careers. The 3D pie chart below highlights the most in-demand PR technology and analytics roles in the UK, providing valuable insights for those looking to specialize or begin their careers in this field. - **Public Relations Manager**: 35% of the PR technology and analytics job market in the UK. With the increasing reliance on data-driven PR strategies, PR managers need to be adept at utilizing analytics tools to optimize their campaigns. - **PR Analytics Specialist**: 25%. As organizations seek actionable insights from data, PR analytics specialists become indispensable, helping to measure and evaluate the effectiveness of PR strategies. - **Social Media Manager**: 20%. The rise of social media platforms has created a need for professionals who can manage and measure brand presence, engagement, and reach. - **Content Strategist**: 15%. Content strategists plan, develop, and manage content creation, ensuring alignment with the organization's objectives, voice, and audience preferences. - **Digital Communications Specialist**: 5%. As businesses continue to embrace digital channels, digital communications specialists play a crucial role in managing online reputation, managing crises, and fostering relationships with stakeholders. This dynamic and engaging programme equips professionals with the necessary skills to excel in these roles and drive success in PR technology and analytics.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PR TECHNOLOGY AND ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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