Global Certificate in Mobile Advertising Measurement & Analysis

Name: Global Certificate in Mobile Advertising Measurement & Analysis
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The Global Certificate in Mobile Advertising Measurement & Analysis is a crucial course for professionals seeking to excel in the rapidly evolving mobile advertising industry. This certificate program focuses on the essential skills required to measure, analyze, and optimize mobile advertising campaigns, making it highly relevant in today's mobile-centric world.

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AboutThisCourse

With the ever-increasing use of smartphones and tablets for online activities, mobile advertising has become a critical aspect of digital marketing strategies. As a result, there is a growing demand for professionals who can effectively measure and analyze mobile advertising performance to drive business growth. This certificate course equips learners with the latest methodologies, tools, and best practices for mobile advertising measurement and analysis. By completing this program, learners will gain a competitive edge in their careers, with the ability to demonstrate expertise in this in-demand field.

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CourseDetails

• Mobile Advertising Ecosystem
• Key Performance Indicators (KPIs) in Mobile Advertising
• Mobile Advertising Formats and Best Practices
• Mobile Measurement Technologies and Tools
• Data Analysis for Mobile Advertising
• Attribution Models in Mobile Advertising
• Fraud Detection and Prevention in Mobile Advertising
• Mobile Advertising Campaign Planning and Execution
• Cross-Device Tracking and Targeting in Mobile Advertising

CareerPath

The mobile advertising industry is booming, and job opportunities in the UK are growing rapidly. This 3D pie chart represents the latest trends in the mobile advertising job market, highlighting roles that are in high demand. 1. Mobile Analyst: With a 25% share of the market, mobile analysts are essential in measuring and analyzing campaign performance, user behavior, and app usage data. 2. Ad Operations Specialist: These professionals (20% of the market) manage ad campaigns, ensuring proper ad delivery, performance tracking, and optimization. 3. Mobile Advertising Strategist: Comprising 18% of the market, mobile advertising strategists develop and execute mobile campaigns, targeting the right audience and utilizing appropriate ad formats. 4. Performance Marketing Manager: These professionals (15% of the market) specialize in data-driven, ROI-focused marketing initiatives, optimizing mobile ad campaigns and measuring performance. 5. Data Scientist (Mobile Focused): These experts (12% of the market) use advanced techniques to analyze complex data sets, driving insights and informing mobile advertising strategies. 6. Marketing Technology Developer: With 10% of the market, marketing technology developers create and maintain software solutions to streamline mobile ad campaign management and optimization. As mobile advertising continues to evolve, it's essential to stay up-to-date with the latest trends and demands. This 3D pie chart provides a quick overview of the current job market landscape, enabling professionals to make informed career decisions.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MOBILE ADVERTISING MEASUREMENT & ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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