Global Certificate in Game Marketing and Promotion

Name: Global Certificate in Game Marketing and Promotion
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The Global Certificate in Game Marketing and Promotion is a comprehensive course designed to empower learners with the essential skills required to excel in the gaming industry. This course is of paramount importance due to the rapid growth and increasing demand for gaming marketing professionals.

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AboutThisCourse

With the global gaming market expected to reach $218.7 billion by 2024, there has never been a better time to specialize in game marketing. The course covers an array of topics, such as market research, user acquisition, community management, and analytics, providing a holistic understanding of the industry. By enrolling in this course, learners will gain a competitive edge and enhance their career prospects in game marketing and promotion. They will be equipped with the necessary skills to create successful marketing strategies, engage with gaming communities, and analyze marketing data to drive growth and revenue for gaming companies.

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CourseDetails

• Game Marketing Strategy: Understanding the target audience, positioning, and promotion strategies for games. • Game Analytics for Marketing: Using data to make informed marketing decisions, including user acquisition, retention, and monetization. • Social Media Marketing for Games: Leveraging social media platforms to promote games and engage with the gaming community. • Influencer Marketing in Gaming: Partnering with influencers and streamers to reach new audiences and drive game awareness. • Game Launch Marketing: Planning and executing a successful game launch, including pre-launch, launch day, and post-launch strategies. • Game Advertising: Designing and executing effective game ads, including paid search, display, and video ads. • Game Public Relations: Building relationships with media and influencers to secure coverage and drive game awareness. • Cross-Platform Marketing: Developing marketing strategies that reach gamers on multiple platforms, including console, mobile, and PC. • Community Management for Games: Building and engaging with a community of gamers to drive word-of-mouth marketing and loyalty.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN GAME MARKETING AND PROMOTION

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London School of International Business (LSIB)

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05 May 2025

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