Executive Development Programme in Customer Acquisition Strategies

Name: Executive Development Programme in Customer Acquisition Strategies
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The Executive Development Programme in Customer Acquisition Strategies is a certificate course designed to empower professionals with cutting-edge skills in customer acquisition. In today's competitive business landscape, understanding and implementing effective customer acquisition strategies is vital for any organization's growth and success.

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AboutThisCourse

This course is essential for marketing, sales, and business development professionals seeking to enhance their strategic thinking, decision-making, and leadership abilities. It addresses the industry's growing demand for experts who can design and implement customer acquisition plans that drive revenue and market share. Through a combination of interactive lectures, case studies, and group discussions, learners will gain a deep understanding of customer acquisition frameworks, data-driven decision making, and digital marketing strategies. By the end of the course, learners will be equipped with the essential skills needed to lead customer acquisition initiatives, advance their careers, and contribute to their organization's bottom line.

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CourseDetails

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Understanding Customer Acquisition
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Customer Segmentation and Targeting
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Value Propositions and Positioning
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Multi-Channel Marketing Strategies
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Sales Enablement and Training
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Customer Relationship Management (CRM)
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Measuring and Analyzing Customer Acquisition
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A/B Testing and Optimization
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Customer Lifetime Value (CLV) and Cost of Acquisition (CAC)
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Scaling and Sustaining Customer Acquisition

CareerPath

In the ever-evolving business landscape, customer acquisition has become a critical aspect for companies looking to expand their market share and revenue. For this reason, executives with a deep understanding of customer acquisition strategies are in high demand in the UK. This section highlights the key roles in customer acquisition and their respective market trends. ## Customer Acquisition Manager A Customer Acquisition Manager is responsible for developing and implementing strategies to attract new customers. They typically work with cross-functional teams to identify and target high-value customer segments, drive lead generation, and measure the effectiveness of various acquisition channels. According to Glassdoor, the average salary for a Customer Acquisition Manager in the UK is around £45,000 per year. ## Customer Acquisition Specialist A Customer Acquisition Specialist is responsible for executing customer acquisition strategies and tactics. They work closely with the Customer Acquisition Manager and marketing teams to manage campaigns, track performance, and optimize conversion rates. Customer Acquisition Specialists in the UK earn an average salary of £35,000 per year, according to Talent.com. ## Customer Acquisition Analyst A Customer Acquisition Analyst focuses on analyzing data to identify trends, patterns, and opportunities for growth in customer acquisition. They work with large data sets, performing statistical analyses and creating reports and visualizations to help inform and guide customer acquisition strategies. Glassdoor reports that the average salary for a Customer Acquisition Analyst in the UK is around £32,000 per year. ## Customer Acquisition Coordinator A Customer Acquisition Coordinator supports the customer acquisition team by managing administrative tasks, coordinating campaigns, and tracking performance. They serve as a critical point of contact for internal and external stakeholders, ensuring that all customer acquisition activities are executed efficiently and effectively. According to Payscale, the average salary for a Customer Acquisition Coordinator in the UK is approximately £24,000 per year.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CUSTOMER ACQUISITION STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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