Executive Development Programme in Tourism Media and Brand Storytelling

Name: Executive Development Programme in Tourism Media and Brand Storytelling
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The Executive Development Programme in Tourism Media and Brand Storytelling is a certificate course designed to empower professionals with the skills to create compelling narratives in the tourism industry. This programme emphasizes the importance of storytelling in shaping brand identity and engaging target audiences, which is increasingly vital in today's experience-driven economy.

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AboutThisCourse

By blending theory with practice, this course addresses the growing industry demand for strategic communication and media relations expertise. Learners will gain essential skills in crafting and sharing captivating brand stories, leveraging traditional and digital media channels, and managing crisis communication. As a result, they will be equipped to drive tourism business growth, foster customer loyalty, and advance their careers in this dynamic field.

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CourseDetails

• Tourism Media
• Brand Storytelling
• Digital Marketing Strategies in Tourism
• Content Creation for Tourism Promotion
• Social Media Management in Tourism
• Tourism Media Analytics and Reporting
• Video Production for Tourism Promotion
• Tourism Brand Positioning and Identity
• Crisis Communication in Tourism Media

CareerPath

In the ever-evolving tourism industry, mastering media and brand storytelling is becoming increasingly important. As companies aim to engage customers on a deeper level, professionals with skills in this area are in high demand. The following 3D pie chart highlights job market trends and essential roles in the United Kingdom for those interested in pursuing a career in tourism media and brand storytelling. With digital marketing at the forefront, companies are seeking creative professionals who can effectively manage their marketing campaigns. The roles of Digital Marketing Manager, Content Creator, and Social Media Manager form the bulk of the demand, making up 63% of the total. Video production is also an essential component of captivating brand storytelling, with Video Producers accounting for 15% of the demand. As the industry moves towards more immersive experiences, the need for skilled data analysts is also rising, representing 12% of the demand. Lastly, SEO remains a crucial aspect of digital marketing, with SEO Specialists making up the remaining 10% of the demand. As the UK tourism sector continues to grow, so does the need for professionals with expertise in media and brand storytelling. This Executive Development Programme will equip you with the necessary skills to excel in any of these in-demand roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

NoPriorQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN TOURISM MEDIA AND BRAND STORYTELLING

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London School of International Business (LSIB)

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05 May 2025

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