Executive Development Programme in AI & the Evolving Marketing Landscape

Name: Executive Development Programme in AI & the Evolving Marketing Landscape
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The Executive Development Programme in AI & the Evolving Marketing Landscape is a certificate course designed to bridge the gap between cutting-edge AI technology and the rapidly changing marketing landscape. With a focus on practical application, this program empowers professionals to leverage AI tools and techniques to drive marketing innovation, enhance customer experiences, and make data-driven decisions.

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AboutThisCourse

In today's digital age, AI has become an essential skill for marketing leaders to stay competitive. This course equips learners with the latest AI tools, techniques, and best practices, making them well-positioned to advance their careers and drive growth in their organizations. By completing this program, learners will gain a deep understanding of AI's potential in marketing, acquire hands-on experience with AI tools, and develop a strategic mindset for implementing AI-powered marketing initiatives. As a result, they will be highly sought after by employers seeking marketing professionals with a strong understanding of AI and its applications.

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CourseDetails

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Unit 1: Introduction to Artificial Intelligence (AI) and its Impact on Marketing
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Unit 2: AI-Powered Marketing Analytics and Decision Making
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Unit 3: AI in Customer Relationship Management (CRM) and Sales
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Unit 4: Natural Language Processing (NLP) and Chatbots in Marketing
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Unit 5: Machine Learning (ML) and Predictive Analytics in Marketing
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Unit 6: AI in Digital Advertising and Media Planning
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Unit 7: Ethics and Regulations in AI-Driven Marketing
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Unit 8: Future Trends and Innovations in AI and Marketing
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Unit 9: Developing an AI Strategy for Marketing
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Unit 10: Case Studies and Real-World AI Marketing Applications

CareerPath

In this Executive Development Programme, we focus on the ever-evolving marketing landscape with the integration of artificial intelligence (AI). With the rapid growth of AI, there is a high demand for professionals with expertise in this field. Let's dive into the top 5 AI-related roles that are currently shaping the marketing landscape in the UK. 1. **AI & Machine Learning Specialist** (25%): These professionals are responsible for designing, implementing, and managing AI and machine learning solutions to optimize marketing strategies. Their expertise in algorithms, deep learning, and neural networks is highly sought after in the industry. 2. **Data Scientist** (20%): Data scientists play a crucial role in uncovering patterns and insights from large datasets to drive better marketing decisions. They are skilled in statistical analysis, predictive modeling, and data visualization. 3. **Marketing Automation Specialist** (15%): Marketing automation specialists are responsible for managing and optimizing automated marketing campaigns using AI-driven tools. They help improve efficiency and deliver personalized content to the right audience at the right time. 4. **Customer Analytics Manager** (20%): Customer analytics managers leverage AI to analyze customer data and extract valuable insights. They help businesses understand customer behavior and preferences, allowing them to tailor marketing strategies accordingly. 5. **AI Ethics Manager** (20%): As AI becomes more prevalent in marketing, the need for AI ethics managers becomes increasingly important. These professionals ensure that AI technologies are used ethically and responsibly, protecting consumer privacy and preventing potential misuse. These roles demonstrate the importance of AI in the marketing landscape and the growing demand for professionals with AI-related skillsets. By focusing on these areas, the Executive Development Programme aims to equip participants with the knowledge and skills necessary to succeed in this exciting and ever-evolving field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AI & THE EVOLVING MARKETING LANDSCAPE

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London School of International Business (LSIB)

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05 May 2025

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