Masterclass Certificate in Audience-Based Marketing

Name: Masterclass Certificate in Audience-Based Marketing
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The Masterclass Certificate in Audience-Based Marketing is a comprehensive course designed to empower learners with the essential skills required to excel in today's data-driven marketing landscape. This course emphasizes the importance of understanding audience behavior, preferences, and needs to create effective marketing strategies that drive business growth.

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AboutThisCourse

In an era where personalization is key, this course is increasingly relevant, with industry demand for skilled marketing professionals at an all-time high. Learners will gain hands-on experience in segmenting audiences, creating targeted marketing campaigns, and measuring campaign success using data analytics tools. By completing this course, learners will be equipped with the skills necessary to advance their careers in marketing, advertising, and communications. They will have a deep understanding of audience-based marketing principles, enabling them to create compelling marketing campaigns that resonate with their target audiences and drive business results.

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CourseDetails

• Understanding Audience-Based Marketing: primary keyword, target audience, customer segmentation
• Building Customer Personas: buyer personas, audience research, customer insights
• Crafting Engaging Content: content marketing, storytelling, audience engagement
• Utilizing Data-Driven Marketing: marketing analytics, data-driven decisions, key performance indicators (KPIs)
• Multi-Channel Campaign Strategy: cross-channel marketing, omnichannel approach, integrated marketing communications
• Social Media Marketing for Targeted Audiences: social media platforms, influencer marketing, social listening
• Email Marketing and Automation: email campaigns, marketing automation, customer lifecycle
• Measuring and Optimizing Campaign Performance: conversion tracking, A/B testing, campaign analysis
• Ethics and Compliance in Audience-Based Marketing: data privacy, ethical marketing practices, legal considerations

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN AUDIENCE-BASED MARKETING

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London School of International Business (LSIB)

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05 May 2025

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