Global Certificate in Ad Data: Smarter Decisions

Name: Global Certificate in Ad Data: Smarter Decisions
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The Global Certificate in Ad Data: Smarter Decisions is a comprehensive course designed to empower learners with the essential skills needed to excel in today's data-driven advertising industry. This course emphasizes the importance of data-informed decision-making, providing a solid understanding of ad data concepts, tools, and best practices.

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AboutThisCourse

With the ever-increasing demand for data-savvy marketing professionals, this certification course is a valuable asset for career advancement. Learners will gain hands-on experience with popular ad data platforms, enabling them to analyze, interpret, and leverage ad data effectively. The course curriculum covers essential topics such as data analysis, attribution modeling, and cross-channel measurement, equipping learners with the skills to optimize advertising campaigns and maximize ROI. By completing this course, learners will not only demonstrate their expertise in ad data but also showcase their commitment to staying ahead in the rapidly evolving advertising landscape. Stand out in the job market and unlock new opportunities with the Global Certificate in Ad Data: Smarter Decisions.

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CourseDetails

• Global Ad Data Landscape
• Understanding Ad Metrics & KPIs
• Cross-Platform Ad Data Analysis
• Audience Segmentation & Targeting
• Geo-Marketing & Localization Strategies
• Ad Fraud Detection & Prevention
• Multi-Touch Attribution Models
• Leveraging AI & Machine Learning in Ad Data
• Data Visualization & Reporting for Ad Insights
• Ethics & Compliance in Global Ad Data Management

CareerPath

In the UK, the digital advertising industry is booming, leading to an increased demand for professionals with ad data skills. This 3D pie chart highlights the five most in-demand roles and their respective market share. 1. **Digital Analytics Specialist (35%)** - These professionals use ad data to measure and analyze website, social media, and mobile app performance, helping businesses improve their digital marketing strategies. 2. **Marketing Data Analyst (25%)** - With expertise in ad data, these analysts enable businesses to make data-driven decisions, optimizing marketing campaigns and maximizing ROI. 3. **Programmatic Advertising Analyst (20%)** - These experts specialize in automated ad buying, using data to optimize ad placements, reduce costs, and increase conversions. 4. **Ad Operations Manager (15%)** - Ad ops managers ensure the technical and operational aspects of digital advertising run smoothly, leveraging ad data to maximize campaign performance. 5. **SEO Analyst (5%)** - SEO analysts use ad data and other KPIs to optimize websites and content for search engines, improving organic visibility and traffic. Overall, the Global Certificate in Ad Data prepares professionals for these smarter decisions, making them highly sought-after by UK employers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD DATA: SMARTER DECISIONS

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London School of International Business (LSIB)

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05 May 2025

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