Certificate in YouTube Ads: Advanced Targeting

Name: Certificate in YouTube Ads: Advanced Targeting
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The Certificate in YouTube Ads: Advanced Targeting is a comprehensive course designed to help learners master advanced YouTube ad targeting strategies. In an era where video marketing reigns supreme, this course is of paramount importance as businesses increasingly rely on YouTube to reach their target audience.

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AboutThisCourse

This course is in high demand due to the growing need for digital marketing professionals who are well-versed in YouTube ad targeting. By taking this course, learners will gain essential skills in audience targeting, video ad formats, and campaign measurement and optimization, thereby enhancing their career advancement opportunities. Through hands-on exercises and real-world examples, learners will be equipped with the skills to create data-driven YouTube ad campaigns that yield measurable results. By the end of this course, learners will have the confidence and expertise to help businesses leverage YouTube's advanced targeting features to reach their ideal customers and maximize ROI.

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CourseDetails

• Unit 1: Introduction to YouTube Ads and Advanced Targeting
• Unit 2: Understanding Audience Targeting on YouTube
• Unit 3: Demographic and Location Targeting for YouTube Ads
• Unit 4: Utilizing Interest-based and Topic Targeting
• Unit 5: Advanced Strategies for Placement Targeting
• Unit 6: Remarketing and Custom Affinity Audiences
• Unit 7: Leveraging Life Events and In-market Audiences
• Unit 8: Campaign Optimization: Targeting and Audience Management
• Unit 9: Measuring Success: Tracking and Analyzing YouTube Ad Performance
• Unit 10: Advanced Tactics: Layering Targeting Options and Lookalike Audiences

CareerPath

The **Certificate in YouTube Ads: Advanced Targeting** is a cutting-edge course designed to help learners excel in the rapidly expanding field of digital marketing. With the increasing importance of video content in the advertising world, professionals with YouTube Ads expertise are in high demand. Check out the following statistics to understand the job market trends, salary ranges, and skill demand for roles related to YouTube Ads and advanced targeting. - **YouTube Ads Specialist**: A YouTube Ads Specialist plays a crucial role in managing and optimizing advertising campaigns on the platform. With an average salary of £35,000 in the UK, this role involves creating engaging video ads, managing budgets, and analyzing campaign performance. The demand for this skill is rising, as more businesses aim to reach their audience through YouTube's vast user base. - **Digital Marketing Manager**: A Digital Marketing Manager coordinates various aspects of a company's online marketing strategy, including YouTube Ads. This role typically offers a higher salary range (£40,000 - £60,000), as it requires a deeper understanding of marketing principles and strategic planning. - **Content Creator**: Content Creators develop captivating and targeted content for YouTube channels, driving user engagement and attracting audiences. These professionals can earn between £25,000 and £40,000 annually, depending on their experience and the success of their content. - **YouTube Analyst**: A YouTube Analyst tracks, analyzes, and reports on YouTube channel and video performance. This role is essential for optimizing content strategies and maximizing the impact of YouTube Ads. Analysts in the UK can earn between £22,000 and £35,000 per year. - **Social Media Manager**: A Social Media Manager oversees a company's entire social media presence, including YouTube. With an average salary of £30,000 in the UK, this role demands strong knowledge of various platforms and the ability to craft engaging content and advertising campaigns. Equipped with the Certificate in YouTube Ads: Advanced Targeting, learners will be well-prepared to excel in these dynamic roles, backed by data-driven insights and hands-on experience.

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN YOUTUBE ADS: ADVANCED TARGETING

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London School of International Business (LSIB)

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05 May 2025

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