Executive Development Programme Modern Marketing

Name: Executive Development Programme Modern Marketing
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The Executive Development Programme in Modern Marketing is a certificate course designed to empower professionals with the latest marketing strategies and tools. In an era where digital technology disrupts traditional marketing, this program is crucial for staying industry-relevant.

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AboutThisCourse

This course is in high demand due to the rapidly evolving marketing landscape. It equips learners with essential skills including data-driven marketing, content marketing, social media strategy, and customer experience management. These skills are vital for career advancement in any industry, as businesses increasingly rely on digital channels to reach customers. By the end of the course, learners will have a deep understanding of modern marketing principles and be able to apply these strategies in their professional roles. This program not only enhances marketing capabilities but also fosters an innovative mindset, preparing learners for leadership roles in the digital age.

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CourseDetails

• Modern Marketing Strategies
• Digital Marketing & Social Media
• Content Marketing: Storytelling and Engagement
• Data-Driven Marketing: Analytics and Insights
• Customer Experience Management (CEM)
• Branding and Reputation Management in the Digital Age
• Marketing Automation and Personalization
• Influencer Marketing and Relationship Building
• Innovative Marketing Techniques: AI, AR, VR, and Voice
• Measuring and Optimizing Marketing ROI and KPIs

CareerPath

The Executive Development Programme for Modern Marketing focuses on the most sought-after roles in the UK. The 3D pie chart above highlights the percentage distribution of these roles. * A **Digital Marketing Manager** (25%) oversees all marketing operations, leveraging digital channels and data-driven strategies to optimize campaigns. * **Content Marketing Specialists** (20%) create and manage valuable content to attract, engage, and convert the target audience. * **SEO Specialists** (15%) optimize websites and content to improve search engine rankings, visibility, and organic web traffic. * **Social Media Managers** (20%) develop and execute social media strategies to build online communities, engage with followers, and promote brand awareness. * **Marketing Automation Specialists** (10%) automate marketing processes to increase efficiency, generate leads, and measure campaign performance. * **Data Analysts** (10%) analyze data and metrics to inform marketing strategies, optimize campaigns, and measure success. These roles are in high demand as businesses adapt to the ever-evolving marketing landscape, focusing on digital transformation and data-driven decision-making. The Executive Development Programme prepares professionals for these positions, ensuring they possess the necessary skills and knowledge to thrive.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME MODERN MARKETING

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London School of International Business (LSIB)

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05 May 2025

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