Global Certificate in Inclusive Marketing and Brand Building
-- ViewingNowThe Global Certificate in Inclusive Marketing and Brand Building is a crucial course designed to meet the growing industry demand for inclusive marketing strategies. This certificate course emphasizes the importance of creating inclusive content, promoting diversity, and building brand reputation in today's multicultural world.
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โข Inclusive Marketing Foundations: Understanding Diversity, Equity, and Inclusion (DEI), Intersectionality, and the Business Case for Inclusive Marketing
โข Accessibility in Marketing: Web Content Accessibility Guidelines (WCAG), Assistive Technologies, and Inclusive Design
โข Cultural Intelligence: Cross-Cultural Communication, Implicit Biases, and Microaggressions
โข Disability Representation: The Role of Disability in Marketing and Advertising, People-First Language, and Authentic Representation
โข LGBTQ+ Marketing: Understanding the LGBTQ+ Community, Inclusive Language, and Best Practices for Marketing to the LGBTQ+ Audience
โข Gender Equality: Breaking Gender Stereotypes, Femvertising, and Gender-Neutral Marketing
โข Race and Ethnicity: Addressing Racial Bias in Marketing, Multicultural Marketing, and Inclusive Casting
โข Religious Diversity: Respecting Religious Beliefs and Practices in Marketing, Cultural Sensitivity, and Inclusive Communication
โข Inclusive Data and Metrics: Measuring the Impact of Inclusive Marketing, Diverse Data Collection, and Inclusive Analytics
โข Creating an Inclusive Marketing Strategy: Building Inclusive Teams, Inclusive Campaign Development, and Continuous Improvement in Inclusive Marketing
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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