Professional Certificate in SEO: Data & Decisions

Name: Professional Certificate in SEO: Data & Decisions
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The Professional Certificate in SEO: Data & Decisions is a crucial course for individuals seeking to excel in digital marketing and data analysis. This program provides a comprehensive understanding of search engine optimization (SEO) strategies, data-driven decision making, and analytical skills needed to drive website traffic, improve online visibility, and enhance business growth.

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AboutThisCourse

With the ever-increasing demand for SEO specialists, this certificate course prepares learners for in-demand roles such as SEO Analyst, Digital Marketing Specialist, and Data Analyst. Learners will gain hands-on experience with essential tools such as Google Analytics, Google Search Console, and other SEO platforms, ensuring they are well-equipped to make informed, data-driven decisions. Upon completion, learners will possess a solid foundation in SEO principles, data analysis, and decision-making techniques, opening doors to exciting career advancement opportunities in today's digital landscape.

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CourseDetails

• SEO Fundamentals
• Keyword Research and Analysis
• On-Page Optimization Techniques
• Technical SEO: Site Speed, Mobile Optimization, and Structured Data
• Off-Page Optimization: Link Building Strategies
• SEO Analytics: Measuring and Analyzing Key Metrics
• Local SEO and Google My Business
• Advanced SEO Tactics: Semantic Search, Topic Clusters, and Schema Markup
• SEO for E-commerce: Product Page Optimization and User Experience
• Ethical SEO Practices and Google Guidelines

CareerPath

The SEO industry is booming, and obtaining a Professional Certificate in SEO: Data & Decisions can help you excel in various roles. This 3D pie chart highlights the job market trends for SEO professionals in the UK, including SEO Specialist, SEO Manager, Technical SEO, and SEO Content Writer positions. As a professional with an SEO background, you can expect a rewarding career. SEO Specialists, for instance, make up the largest segment of the industry, with a 55% share. These experts develop and implement search engine optimization strategies to improve a website's visibility and ranking. SEO Managers, with a 25% share, oversee SEO teams, coordinate with other departments, and allocate resources effectively. Their responsibilities include creating and implementing SEO strategies, monitoring results, and adjusting tactics accordingly. Technical SEO specialists, accounting for 15% of the market, focus on the technical aspects of SEO. They ensure websites are easily crawlable and indexable by search engines, optimize site speed, and address issues like duplicate content and broken links. Finally, SEO Content Writers represent the smallest segment, with a 5% share. These professionals produce optimized content tailored to specific keywords and search intent while ensuring high-quality writing and user engagement. In conclusion, the SEO landscape offers diverse and exciting opportunities for professionals. With a Professional Certificate in SEO: Data & Decisions, you will be well-prepared to enter and thrive in this dynamic field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN SEO: DATA & DECISIONS

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London School of International Business (LSIB)

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05 May 2025

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