Masterclass Certificate in Google Ads for Media & Publishing

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The Masterclass Certificate in Google Ads for Media & Publishing is a comprehensive course designed to empower learners with the skills necessary to excel in digital advertising. This program focuses on Google Ads, a critical tool in media and publishing, and covers various aspects including search, display, video, and shopping ads.

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AboutThisCourse

In an era where digital advertising is indispensable, this course's importance cannot be overstated. It equips learners with the ability to create and optimize campaigns, ensuring ads reach the right audience at the right time. This skillset is in high demand, with the U.S. Bureau of Labor Statistics projecting a 6% growth in advertising, promotions, and marketing management roles by 2030. By the end of this course, learners will have gained essential skills for career advancement. They'll be able to strategize, implement, and manage effective Google Ads campaigns, making them valuable assets in any media or publishing organization.

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CourseDetails


• Google Ads Basics
• Google Ads Account Structure
• Keyword Research for Media & Publishing
• Creating & Optimizing Google Search Ads
• Google Display Network & Remarketing
• Google Shopping Ads for Publishers
• Google Ads for Video (YouTube)
• Google Ads Measurement & Analysis
• Advanced Google Ads Strategies
• Google Ads Best Practices for Media & Publishing
Please note that the above list is a suggestion and can be modified according to the specific needs and goals of the course.

CareerPath

In the ever-evolving media and publishing landscape, Google Ads expertise is a highly sought-after skill. This Masterclass Certificate in Google Ads for Media & Publishing will delve into the job market trends, salary ranges, and skill demand for various roles in the UK. *Digital Marketing Manager*: With an average salary of £40,000 to £65,000, Digital Marketing Managers are expected to have a solid understanding of Google Ads, SEO, and social media strategy. *PPC Specialist*: Specialising in Pay-Per-Click (PPC) campaigns, these professionals can earn between £25,000 and £45,000 annually in the UK. *SEO Specialist*: As Google's algorithms constantly change, SEO Specialists must stay up-to-date with the latest trends and strategies. Their average salary ranges from £25,000 to £45,000. *Content Marketing Specialist*: With a focus on creating engaging and informative content, these experts can earn between £25,000 and £40,000 per year. *Social Media Manager*: Social Media Managers should have a deep understanding of various platforms and how to optimise Google Ads campaigns for each. They typically earn between £25,000 and £40,000. *Google Ads Expert*: Specialising in Google Ads, these professionals can earn between £25,000 and £50,000, depending on their experience and expertise.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN GOOGLE ADS FOR MEDIA & PUBLISHING
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London School of International Business (LSIB)
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05 May 2025
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