Executive Development Programme in SMS & Brand Building

Name: Executive Development Programme in SMS & Brand Building
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The Executive Development Programme in SMS & Brand Building certificate course is a crucial programme designed to meet the growing industry demand for experts in Strategic Marketing and Sales (SMS) and Brand Building. This course highlights the importance of building and managing strong brands, and the role of SMS in driving business growth.

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AboutThisCourse

Learners will gain essential skills in SMS strategy, brand management, customer relationship management, and digital marketing. The course is delivered by industry experts and provides real-world examples, case studies, and hands-on learning experiences. By completing this programme, learners will be well-equipped to advance their careers in marketing, sales, and brand management, with the skills and knowledge needed to drive business success.

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CourseDetails

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Strategic Marketing Management: Understanding the fundamental concepts and frameworks of strategic marketing management, including market research, segmentation, targeting, positioning, and marketing mix.
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Brand Development: Developing a strong brand identity, including brand vision, mission, values, personality, and visual identity, and managing brand equity.
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Customer Experience Management: Creating and delivering a differentiated customer experience to build customer loyalty and advocacy.
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Digital Marketing: Leveraging digital channels and technologies to reach and engage customers, build brand awareness, and drive sales.
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Integrated Marketing Communications: Developing and implementing effective marketing communication strategies across channels and tactics.
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Marketing Analytics: Measuring and analyzing marketing performance, using data to inform decision making and optimize marketing strategies.
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Marketing Ethics: Understanding and applying ethical principles in marketing, including privacy, transparency, and social responsibility.
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Marketing Trends and Innovations: Exploring emerging trends and innovations in marketing, including artificial intelligence, virtual reality, and voice technology.

CareerPath

In the Executive Development Programme for SMS & Brand Building, we focus on four key roles that are highly sought after in today's UK job market: 1. **SMS Marketing Specialist**: With the rise of mobile communication, SMS marketing specialists are in high demand, managing campaigns and customer interactions through text messages. Their expertise helps businesses reach their audience effectively. 2. **Brand Strategist**: As primary architects of a company's brand identity, brand strategists work closely with marketing, design, and communications teams to ensure a consistent and compelling brand message across various channels. 3. **Content Developer**: Content developers create engaging and informative content for a variety of formats, including websites, social media, email, and print materials. They play a crucial role in shaping a company's voice and messaging. 4. **Data Analyst**: Data analysts help businesses make data-driven decisions by collecting, analyzing, and interpreting data from various sources. They provide valuable insights that can improve marketing strategies and overall business performance. 5. **SEO Specialist**: SEO specialists optimize websites and content to increase visibility on search engines, driving organic traffic and boosting online presence. Their work is vital for businesses aiming to stand out in a competitive digital landscape. These roles showcase a diverse set of skills and responsibilities, all contributing to successful SMS and brand building initiatives. By focusing on these areas, our Executive Development Programme equips professionals with the necessary skills to excel in the ever-evolving UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SMS & BRAND BUILDING

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London School of International Business (LSIB)

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05 May 2025

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