Executive Development Programme in Sponsorship Portfolio Strategy

Name: Executive Development Programme in Sponsorship Portfolio Strategy
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The Executive Development Programme in Sponsorship Portfolio Strategy is a certificate course designed to empower professionals with the skills necessary to excel in sponsorship management. This programme emphasizes the importance of strategic thinking, data-driven decision making, and storytelling in creating compelling sponsorship proposals that deliver tangible results.

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AboutThisCourse

In today's hyper-competitive market, there is a growing demand for professionals who can effectively manage sponsorship portfolios. This course equips learners with the essential skills needed to meet this demand, providing them with a deep understanding of the key principles and best practices in sponsorship strategy development, negotiation, and activation. Through a combination of interactive lectures, real-world case studies, and hands-on learning experiences, learners will gain the knowledge and practical skills necessary to create and implement successful sponsorship strategies that drive business growth and enhance brand value. By completing this programme, learners will be well-positioned to advance their careers in sponsorship management, and will have the skills and confidence needed to lead successful sponsorship initiatives in any industry.

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CourseDetails

• Sponsorship Portfolio Management: Understanding the fundamentals of sponsorship portfolio strategy, management, and evaluation.
• Identifying Sponsorship Opportunities: Techniques and tools for identifying and evaluating potential sponsorship opportunities.
• Sponsorship Proposal Development: Best practices for creating compelling sponsorship proposals.
• Sponsorship Valuation: Methods for determining the value and return on investment of sponsorship properties.
• Contract Negotiation and Management: Strategies and tactics for successful sponsorship contract negotiation and management.
• Sponsorship Activation: Techniques for maximizing the impact and effectiveness of sponsorship activations.
• Sponsorship Measurement and Evaluation: Metrics and tools for measuring the success and impact of sponsorship initiatives.
• Sponsorship Ethics and Compliance: Understanding and adhering to industry standards, regulations, and ethical considerations in sponsorship portfolio strategy.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SPONSORSHIP PORTFOLIO STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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