Professional Certificate in Digital Advertising & Analytics

Name: Professional Certificate in Digital Advertising & Analytics
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The Professional Certificate in Digital Advertising & Analytics is a comprehensive course designed to equip learners with the essential skills needed to thrive in today's digital marketing landscape. This course is of utmost importance as businesses continue to shift their advertising efforts towards digital channels, resulting in a high industry demand for professionals with expertise in this area.

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AboutThisCourse

Throughout the course, learners will gain hands-on experience with various digital advertising tools and platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. Additionally, learners will develop a deep understanding of data analytics and how to use data to inform their advertising strategies. These skills are crucial for career advancement in digital marketing, as businesses increasingly rely on data-driven decision-making to optimize their advertising efforts. Upon completion of this course, learners will be equipped with the skills and knowledge needed to develop and execute effective digital advertising campaigns, analyze campaign performance, and make data-driven decisions to drive business growth.

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CourseDetails

• Understanding Digital Advertising Fundamentals • Digital Advertising Landscape
• Setting Up & Navigating Google Ads
• Keyword Research & Analysis
• Creating Effective Display & Video Ads
• Mastering Google Analytics
• Conversion Tracking & Optimization
• Social Media Advertising Strategy
• Retargeting & Remarketing Techniques
• Advanced Digital Advertising Metrics & Analysis

CareerPath

*Digital advertising and analytics professionals are in demand in the UK. This 3D pie chart showcases the percentage distribution of popular roles and corresponding job market trends.* *Digital Advertising Specialist:* Professionals in this field plan, execute, and optimize digital advertising campaigns for various clients and platforms. They are responsible for managing budgets, analyzing performance data, and recommending strategies to improve marketing efforts. This role requires a deep understanding of different digital advertising platforms, such as Google Ads and social media advertising. *Marketing Analyst:* These professionals help organizations better understand and target their customers by collecting and analyzing data from various sources. They use statistical tools and techniques to uncover insights and develop marketing strategies. They work closely with various departments, such as sales and product development, to improve overall marketing performance. *SEO Specialist:* SEO (Search Engine Optimization) specialists focus on improving website visibility in search engine results, driving organic traffic, and increasing conversion rates. They analyze website content, structure, and backlinks to optimize for search engines like Google. They also keep up-to-date with the latest search engine algorithms and best practices. *Content Marketing Coordinator:* Content marketing coordinators are responsible for creating and promoting engaging content across various channels, including websites, blogs, social media, and email campaigns. They collaborate with designers, writers, and other marketing professionals to ensure content alignment with branding, marketing campaigns, and SEO strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN DIGITAL ADVERTISING & ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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