Global Certificate in Data-Powered Marketing

Name: Global Certificate in Data-Powered Marketing
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The Global Certificate in Data-Powered Marketing is a comprehensive course designed to equip learners with essential skills for modern marketing. This certificate program emphasizes the importance of data-driven decision-making in marketing, addressing industry demand for professionals who can leverage data to drive business growth.

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AboutThisCourse

Throughout the course, learners explore key topics such as data analytics, customer segmentation, marketing automation, and personalization strategies. By the end of the program, learners will be able to use data to optimize marketing campaigns, improve customer engagement, and drive revenue growth. In today's data-driven economy, marketing professionals who can harness the power of data are in high demand. This certificate course provides learners with the essential skills and knowledge they need to advance their careers and succeed in the rapidly evolving marketing landscape.

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CourseDetails

• Data-Driven Marketing Fundamentals
• Understanding Consumer Analytics
• Data Visualization and Interpretation
• Marketing Attribution and Measurement
• Programmatic Advertising and Real-time Bidding
• Machine Learning and AI in Marketing
• Customer Relationship Management (CRM) & Data-Powered CRM Strategies
• Cross-Channel Marketing Campaign Management
• Data Privacy and Security in Marketing
• Predictive Analytics and Customer Lifetime Value (CLV) Modeling

CareerPath

The above 3D pie chart showcases the most sought-after data-powered marketing roles in the UK, providing valuable insights for professionals looking to advance in this field. These roles have been carefully selected based on current job market trends, salary ranges, and skill demand. Ranging from Marketing Analytics Manager to Marketing Technology Manager, each segment of the chart corresponds to a specific role, demonstrating its significance in today's data-driven marketing landscape. 1. Marketing Analytics Manager: With a 12% share, this role focuses on leveraging data analytics to improve marketing strategies, measure performance, and drive business growth. 2. Digital Marketing Specialist: This role, taking up 24% of the chart, involves creating and managing digital marketing campaigns across various platforms and analyzing their performance. 3. Data Scientist (Marketing Focus): Claiming 30% of the chart, a Marketing Data Scientist combines data analysis, machine learning, and statistical methods to help businesses make data-driven decisions. 4. Customer Relationship Management (CRM) Manager: Holding an 18% share, a CRM Manager is responsible for managing the organization's CRM strategy, improving customer relationships, and optimizing customer interaction data. 5. Marketing Technology Manager: With a 16% share, a Marketing Technology Manager oversees the implementation and maintenance of marketing technology stacks to improve marketing efficiency and effectiveness. These roles showcase the ever-evolving nature of data-powered marketing, providing exciting opportunities for professionals to grow and excel in the UK market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DATA-POWERED MARKETING

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London School of International Business (LSIB)

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05 May 2025

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