Executive Development Programme in Facebook Ad Campaign Analysis

Name: Executive Development Programme in Facebook Ad Campaign Analysis
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The Executive Development Programme in Facebook Ad Campaign Analysis is a certificate course designed to empower professionals with the skills to optimize Facebook ad campaigns. In an era where digital advertising dominates, this program's importance is paramount.

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AboutThisCourse

It equips learners with the knowledge to leverage Facebook's advertising platform, a tool used by over 10 million businesses worldwide. The course is rich in industry demand. With the global digital ad spend projected to reach $517 billion by 2023, there's a growing need for experts who can effectively analyze and manage Facebook ad campaigns. This program equips learners with these essential skills, enhancing their career advancement opportunities. Through comprehensive training, learners gain insights into Facebook's advertising ecosystem, campaign management, optimization, and analytics. They learn to interpret data, make informed decisions, and drive ROI. This program is a stepping stone for professionals seeking to excel in digital marketing, social media management, or business analytics.

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CourseDetails

• Facebook Ad Campaign Basics: Understanding Facebook Ad Manager, campaign objectives, ad sets, and ad creation. • Target Audience Selection: Identifying and defining target audiences for Facebook ad campaigns. • Ad Placement and Optimization: Choosing the right ad placements and optimizing for conversions, click-through rates, and other key metrics. • Creative Development: Designing effective ad creatives, including images, videos, and copy. • Budgeting and Bidding Strategies: Allocating budgets and implementing effective bidding strategies for Facebook ad campaigns. • Performance Analysis: Analyzing and measuring the success of Facebook ad campaigns using Facebook Ad Manager and Google Analytics. • Audience Insights and Lookalike Audiences: Utilizing Facebook's Audience Insights tool to gain a deeper understanding of target audiences and creating Lookalike Audiences. • Retargeting and Remarketing: Implementing retargeting and remarketing strategies to reach users who have previously engaged with a brand. • Scaling Facebook Ad Campaigns: Strategies for scaling successful Facebook ad campaigns while maintaining performance.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN FACEBOOK AD CAMPAIGN ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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