Professional Certificate in Ad Campaign Retargeting: Actionable Plans

Name: Professional Certificate in Ad Campaign Retargeting: Actionable Plans
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The Professional Certificate in Ad Campaign Retargeting: Actionable Plans is a comprehensive course that teaches learners the essential skills for creating effective ad retargeting campaigns. This certificate course is critical for professionals looking to advance their careers in digital marketing, as retargeting is a powerful tool that can increase conversion rates and drive revenue.

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AboutThisCourse

In this course, learners will gain a deep understanding of the latest retargeting strategies, tools, and technologies, and will develop the skills to create and implement data-driven retargeting campaigns. The course covers topics such as audience segmentation, ad creation and optimization, and campaign measurement and analysis. With a focus on hands-on learning and real-world examples, this certificate course equips learners with the skills and knowledge they need to succeed in today's rapidly evolving digital marketing landscape. By completing this course, learners will be able to demonstrate their expertise in ad campaign retargeting, making them highly valuable to employers and positioning them for career advancement.

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CourseDetails

• Understanding Ad Campaign Retargeting: An Overview
• Identifying Target Audiences for Retargeting Campaigns
• Setting Up and Implementing Retargeting Pixels
• Creating Dynamic Ad Content for Retargeting
• Measuring and Analyzing Retargeting Campaign Performance
• Optimizing Retargeting Campaigns for Conversion
• Utilizing Cross-Device Retargeting Strategies
• Staying Compliant with Retargeting Regulations and Best Practices
• Advanced Retargeting Techniques: Artificial Intelligence and Machine Learning

CareerPath

Roles in ad campaign retargeting require a variety of skills, and the demand for these roles is on the rise. Here are a few key positions in the industry, along with their approximate market share, represented visually using a 3D pie chart. - **Digital Marketing Manager**: Overseeing all aspects of digital marketing, this role requires proficiency in PPC, SEO, content marketing, and social media management. Approximately 25% of the market share is attributed to digital marketing managers. - **PPC Specialist**: Focusing on pay-per-click advertising, PPC specialists are in charge of managing and optimizing ad campaigns for search engines. This role accounts for approximately 20% of the market share. - **SEO Specialist**: Dedicated to improving a website's organic search rankings, SEO specialists work on keyword research, link building, and on-page optimization. They represent about 18% of the market share. - **Content Marketing Specialist**: Creating and sharing valuable content to attract and engage a target audience, content marketing specialists account for approximately 15% of the market share. - **Social Media Manager**: Managing a company's social media profiles, social media managers focus on increasing brand awareness, engagement, and conversions. They represent about 12% of the market share. - **Analytics Manager**: Analyzing data and using it to optimize marketing efforts, analytics managers account for approximately 10% of the market share. The numbers presented here are based on a combination of industry research and job market trends. As the digital landscape evolves, these percentages may shift, and new roles may emerge. However, this chart should provide a solid foundation for understanding the current state of ad campaign retargeting roles in the UK market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD CAMPAIGN RETARGETING: ACTIONABLE PLANS

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London School of International Business (LSIB)

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05 May 2025

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