Certificate in Custom Audiences: Website Traffic Targeting

Name: Certificate in Custom Audiences: Website Traffic Targeting
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The Certificate in Custom Audiences: Website Traffic Targeting is a comprehensive course designed to equip learners with essential skills in website traffic targeting. This course emphasizes the importance of understanding audience behavior, demographics, and interests to deliver personalized and relevant content.

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AboutThisCourse

Learners will gain hands-on experience in creating and managing custom audiences using various digital advertising platforms, such as Google Ads and Facebook Ads. With the increasing demand for digital marketing professionals, this course provides learners with a competitive edge in the industry. It equips learners with the skills to create targeted ad campaigns that increase conversion rates, reduce customer acquisition costs, and improve return on investment. By completing this course, learners will have the necessary skills to advance their careers in digital marketing and advertising.

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CourseDetails

• Unit 1: Introduction to Custom Audiences
• Unit 2: Understanding Website Traffic
• Unit 3: Setting Up Facebook Pixel
• Unit 4: Creating Custom Audiences from Website Traffic
• Unit 5: Targeting Custom Audiences with Facebook Ads
• Unit 6: Optimizing Custom Audience Campaigns
• Unit 7: Measuring the Performance of Custom Audience Campaigns
• Unit 8: Advanced Website Traffic Targeting Techniques
• Unit 9: Remarketing Strategies for Custom Audiences
• Unit 10: Best Practices for Custom Audience Targeting

CareerPath

In the ever-evolving digital landscape, understanding and targeting custom audiences is crucial for success. With our Certificate in Custom Audiences: Website Traffic Targeting, professionals can unlock the full potential of website traffic targeting and enhance their career opportunities. Let's delve into the industry-relevant roles and their respective job market trends in the UK. 1. Digital Marketer (35%): Digital marketers are responsible for creating and implementing data-driven marketing strategies across various digital channels. Salaries typically range from £25,000 to £40,000+, with a high demand for skills such as SEO, PPC, and data analysis. 2. Data Analyst (25%): Data analysts collect, process, and interpret complex data sets to aid in business decision-making. The average salary ranges from £25,000 to £40,000+, with a growing demand for skills like statistical analysis, data visualization, and machine learning. 3. SEO Specialist (20%): SEO specialists optimize websites to improve search engine rankings and increase organic traffic. Salaries range from £25,000 to £40,000+, with a high demand for skills like keyword research, on-page optimization, and link building. 4. Content Marketing Specialist (15%): Content marketing specialists create engaging, high-quality content to attract and retain customers. The average salary ranges from £25,000 to £40,000+, with a strong demand for skills like copywriting, content strategy, and SEO. 5. Social Media Manager (5%): Social media managers plan, execute, and measure the success of social media campaigns. Salaries typically range from £22,000 to £35,000+, with a growing demand for skills like social media strategy, content creation, and analytics. By earning a Certificate in Custom Audiences: Website Traffic Targeting, professionals can boost their skillset and increase their earning potential in these thriving roles. Stay ahead of the competition and unlock your career's full potential with our comprehensive program.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN CUSTOM AUDIENCES: WEBSITE TRAFFIC TARGETING

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London School of International Business (LSIB)

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05 May 2025

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