Professional Certificate in Ad Analytics Fundamentals

Name: Professional Certificate in Ad Analytics Fundamentals
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The Professional Certificate in Ad Analytics Fundamentals is a comprehensive course that provides learners with critical skills in advertising analytics. In today's data-driven world, understanding how to interpret and analyze advertising metrics is essential for career advancement in marketing, sales, and related fields.

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AboutThisCourse

This course covers essential topics such as data visualization, attribution modeling, and cross-channel analytics. Learners will gain hands-on experience with industry-standard tools such as Google Analytics and Tableau, enabling them to drive data-informed decisions and optimize advertising campaigns. With a high demand for skilled advertising analysts in the industry, this course provides a valuable opportunity for learners to differentiate themselves and advance their careers. By the end of the course, learners will have developed a portfolio of work demonstrating their skills in advertising analytics, making them highly attractive to potential employers.

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CourseDetails

• Understanding Ad Analytics
• Key Metrics in Ad Analytics
• Data Collection and Analysis in Advertising
• Introduction to Ad Analytics Tools
• Campaign Tracking and Reporting
• A/B Testing and Optimization
• Attribution Modeling
• Audience Segmentation and Targeting
• Cross-Device and Cross-Channel Tracking
• Data Visualization and Dashboard Creation

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EarnCareerCertificate

PROFESSIONAL CERTIFICATE IN AD ANALYTICS FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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