Executive Development Programme AI in Marketing Management

Name: Executive Development Programme AI in Marketing Management
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The Executive Development Programme AI in Marketing Management certificate course is a valuable opportunity for professionals seeking to stay ahead in the rapidly evolving marketing landscape. This programme emphasizes the importance of Artificial Intelligence (AI) in marketing management and how it can be leveraged to drive business growth and success.

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AboutThisCourse

In today's data-driven world, AI has become a critical tool for marketers, enabling them to make informed decisions and deliver personalized experiences to customers. This course equips learners with essential skills in AI, machine learning, and data analytics, empowering them to harness the full potential of these technologies and drive innovation in their organizations. With a strong focus on practical application, this programme provides hands-on experience with the latest AI tools and techniques, enabling learners to apply their knowledge to real-world marketing challenges. By completing this course, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations, meeting the growing industry demand for marketing professionals with expertise in AI.

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CourseDetails

• Introduction to Artificial Intelligence (AI): Understanding AI fundamentals, including history, types, and applications.
• AI in Marketing: Exploring AI use cases in marketing, such as customer segmentation, personalization, and predictive analytics.
• Machine Learning (ML) for Marketers: Learning about ML algorithms, supervised, unsupervised, and reinforcement learning, and their applications in marketing.
• Data Mining and Analysis for AI-Powered Marketing: Techniques for collecting, cleaning, and analyzing data for AI-driven marketing strategies.
• Natural Language Processing (NLP) in Marketing: Utilizing NLP techniques for text analysis, sentiment analysis, and chatbots in marketing.
• Computer Vision and Augmented Reality (AR) in Marketing: Applying computer vision and AR technologies to enhance customer experiences and marketing campaigns.
• AI Ethics and Bias in Marketing: Addressing ethical concerns and potential biases in AI-powered marketing strategies.
• AI Strategy for Marketing Leaders: Developing a comprehensive AI strategy for marketing teams, including implementation and management consider.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME AI IN MARKETING MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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