Executive Development Programme Marketing in the Age of AI

Name: Executive Development Programme Marketing in the Age of AI
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The Executive Development Programme in Marketing in the Age of AI is a certificate course designed to equip learners with essential skills for career advancement in the rapidly evolving world of artificial intelligence (AI). This program is crucial for professionals seeking to stay ahead in the industry, where AI technologies are transforming marketing strategies and consumer engagement.

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AboutThisCourse

The course covers key topics such as AI algorithms, machine learning, data analytics, and customer experience management, providing a comprehensive understanding of AI applications in marketing. Learners will gain hands-on experience with AI tools and techniques, enabling them to make data-driven decisions and optimize marketing campaigns. By completing this program, learners will develop a strong foundation in AI-powered marketing, enhancing their credibility and competitiveness in the job market. The course is ideal for marketing professionals, business leaders, and entrepreneurs looking to harness the power of AI to drive growth, improve customer satisfaction, and achieve strategic objectives.

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CourseDetails

• Artificial Intelligence (AI) and its Impact on Marketing
• Understanding the Modern Marketing Funnel in the Age of AI
• AI-driven Customer Segmentation and Personalization
• Leveraging AI for Data-driven Decision Making in Marketing
• Ethical Considerations in AI-powered Marketing
• Implementing AI Tools for Marketing Automation
• Measuring Marketing Success with AI-driven Metrics
• AI-powered Content Creation and Curation
• Building an AI-ready Marketing Team

CareerPath

In today's rapidly evolving job market, executive development programmes are increasingly focusing on AI and machine learning skills to stay competitive. The demand for AI and data-related roles is soaring in the UK, with competitive salary ranges and diverse job opportunities. *Data Scientist*: With a 25% share in the AI job market, data scientists are in high demand. They are responsible for extracting valuable insights from complex datasets, driving strategic decision-making. ([View source](https://www.payscale.com/research/UK/Job=Data_Scientist/Salary)) *Machine Learning Engineer*: This role is responsible for developing, implementing, and maintaining machine learning systems. Machine learning engineers account for 20% of the AI job market, with competitive salary ranges. ([View source](https://www.payscale.com/research/UK/Job=Machine_Learning_Engineer/Salary)) *AI Architect*: AI architects design AI solutions and oversee their implementation, accounting for 15% of the AI job market. This role requires a deep understanding of AI technologies and their applications. ([View source](https://www.payscale.com/research/UK/Job=AI_Architect/Salary)) *Business Intelligence Developer*: These professionals create data analytics tools to help businesses make informed decisions. They represent 10% of the AI job market. ([View source](https://www.payscale.com/research/UK/Job=Business_Intelligence_Developer/Salary)) *Data Engineer*: Data engineers create and maintain data architectures, accounting for 10% of the AI job market. They ensure data is accessible and usable for data scientists and analysts. ([View source](https://www.payscale.com/research/UK/Job=Data_Engineer/Salary)) *AI Product Manager*: AI product managers are responsible for AI product strategy and development, accounting for 10% of the AI job market. ([View source](

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME MARKETING IN THE AGE OF AI

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London School of International Business (LSIB)

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05 May 2025

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