Advanced Certificate in SEO Powering Ad Retention

Name: Advanced Certificate in SEO Powering Ad Retention
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The Advanced Certificate in SEO Powering Ad Retention is a comprehensive course designed to equip learners with the latest SEO strategies and techniques to boost ad retention. In an increasingly digital world, the demand for SEO specialists is at an all-time high, making this course essential for career advancement.

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AboutThisCourse

This course covers advanced topics such as keyword research, on-page optimization, link building, and analytics, providing learners with a well-rounded understanding of SEO best practices. By mastering these skills, learners will be able to improve website traffic, increase ad retention rates, and ultimately, drive revenue for their organizations. Upon completion of the course, learners will receive an advanced certificate, which will serve as a testament to their expertise in SEO and ad retention. With this certification, learners will have a competitive edge in the job market and be well-positioned for career advancement in the digital marketing industry.

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CourseDetails

• Advanced Keyword Research: Uncovering long-tail keywords, leveraging keyword research tools, and understanding search intent.
• On-page SEO Mastery: Optimizing title tags, headers, URLs, and content for improved search engine rankings.
• Technical SEO Fundamentals: Website speed optimization, mobile-friendliness, structured data implementation, and XML sitemaps.
• Link Building Strategies: Identifying link opportunities, creating high-quality content, and executing outreach campaigns.
• Local SEO Tactics: Optimizing Google My Business listings, managing online reviews, and implementing local link building.
• SEO Content Strategy: Developing topic clusters, creating engaging content, and measuring content performance.
• Advanced Analytics: Utilizing Google Analytics, Search Console, and other tools to measure SEO success and optimize ad retention.
• Voice Search SEO: Understanding voice search behavior, optimizing for featured snippets, and implementing local SEO for voice search.
• SEO for E-commerce: Optimizing product pages, implementing schema markup, and improving site navigation for e-commerce sites.
• Advanced SEO Tools: Mastering rank tracking, site auditing, and competitive analysis tools for improved SEO performance.

CareerPath

In the ever-evolving digital marketing landscape, SEO (Search Engine Optimization) skills are in high demand. Companies across the UK are seeking professionals with expertise in SEO to help boost their online visibility and ad retention. Here's a breakdown of the most sought-after SEO roles and their respective market shares: 1. **SEO Specialist**: As a fundamental role in the SEO field, SEO Specialists account for 45% of the demand. They focus on optimizing websites and content to improve search engine rankings. 2. **SEO Manager**: Managers take up 25% of the market, leading SEO strategies and teams to ensure business goals are met. 3. **Technical SEO**: With a 16% share, Technical SEOs deal with website architecture, ensuring search engine crawlability and indexation. 4. **SEO Content Writer**: Content Writers, accounting for 14% of the demand, produce optimized content to attract and engage users while improving search engine rankings. These roles are backed by competitive salary ranges and strong job market trends, making an Advanced Certificate in SEO Powering Ad Retention a valuable investment for professionals aiming to excel in the industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN SEO POWERING AD RETENTION

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London School of International Business (LSIB)

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05 May 2025

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