Executive Development Programme Google AdWords: ROI Maximization

Name: Executive Development Programme Google AdWords: ROI Maximization
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The Executive Development Programme in Google AdWords: ROI Maximization is a certificate course that holds significant importance in today's digital marketing landscape. With the ever-increasing reliance on online advertising, this program equips learners with the essential skills to maximize return on investment (ROI) using Google AdWords.

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AboutThisCourse

This course is in high demand across industries as businesses strive to optimize their digital marketing strategies and reach their target audiences effectively. By learning advanced techniques in keyword research, ad creation, bid management, and analytics, learners can enhance their career prospects and contribute to the growth of their organizations. Through hands-on training and real-world examples, this program empowers learners to create and manage successful AdWords campaigns that drive results. By the end of the course, learners will have gained the expertise needed to excel in digital marketing and take their careers to new heights.

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CourseDetails

• Unit 1: Introduction to Google AdWords & ROI Maximization
• Unit 2: Keyword Research & Selection for High-Performing Ad Campaigns
• Unit 3: Understanding Quality Score & Its Impact on AdWords ROI
• Unit 4: Creating Compelling Ad Copy for Increased Click-Through Rates
• Unit 5: Effective Bid Strategies for Maximizing AdWords ROI
• Unit 6: Leveraging Ad Extensions for Enhanced Ad Performance
• Unit 7: Utilizing Remarketing Lists for Search Ads (RLSA)
• Unit 8: Advanced Tracking & Conversion Optimization Techniques
• Unit 9: Analyzing & Interpreting AdWords Data for Continuous ROI Improvement
• Unit 10: Automating AdWords Campaigns for Scalable ROI Maximization

CareerPath

The digital marketing landscape is highly competitive, with businesses constantly seeking experts to help them stand out in the crowd. Our Executive Development Programme focuses on essential skills and job roles in demand, as shown in the 3D pie chart above. 1. **Digital Marketing Specialist**: These professionals focus on creating and implementing comprehensive digital marketing strategies that align with a company's goals. The average salary in the UK is £35,000 - £55,000 per year. 2. **SEO Specialist**: With expertise in search engine optimization, these individuals ensure a website ranks high in search engine results, driving organic traffic. The UK salary range is £25,000 - £45,000 per year. 3. **PPC Specialist**: Pay-per-click experts manage and optimize paid advertising campaigns across various platforms, generating leads and conversions. UK PPC specialists earn £28,000 - £50,000 annually. 4. **Content Marketing Specialist**: Content experts develop and distribute valuable content that attracts and retains a target audience, boosting brand awareness and conversions. They earn £25,000 - £45,000 per year in the UK. 5. **Social Media Specialist**: These professionals manage a company's social media presence, engaging with audiences and promoting brand awareness. UK-based social media specialists earn £20,000 - £35,000 per year. 6. **Data Analyst**: With analytical skills, data analysts interpret complex data sets to uncover insights that guide decision-making. The average salary in the UK is £25,000 - £45,000 per year. By focusing on these in-demand roles and providing comprehensive training, our Executive Development Programme helps professionals maximize their ROI and excel in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME GOOGLE ADWORDS: ROI MAXIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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