Professional Certificate in Ad Retargeting Foundations

Name: Professional Certificate in Ad Retargeting Foundations
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The Professional Certificate in Ad Retargeting Foundations is a comprehensive course designed to equip learners with essential skills in ad retargeting. This certification program focuses on the importance of ad retargeting in the digital marketing landscape, where businesses aim to re-engage potential customers who have previously shown interest in their products or services.

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AboutThisCourse

In this course, learners will gain a solid understanding of ad retargeting best practices, strategies, and techniques, enabling them to create and optimize effective ad retargeting campaigns. With the increasing demand for digital marketing professionals, this course offers a valuable opportunity for career advancement in a high-growth industry. By completing this certificate program, learners will have demonstrated a mastery of ad retargeting fundamentals, showcasing their ability to drive results and maximize return on investment for businesses. This certification serves as a powerful addition to any digital marketing professional's skillset, making them an invaluable asset to any organization.

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CourseDetails

• Introduction to Ad Retargeting
• Understanding Cookies and Pixel Tracking
• Audience Segmentation in Ad Retargeting
• Creating Effective Ad Retargeting Campaigns
• Ad Retargeting Channels: Display, Social, Mobile
• Ad Retargeting Metrics and Analytics
• Optimizing Ad Retargeting Campaigns
• Legal and Ethical Considerations in Ad Retargeting
• Case Studies: Successful Ad Retargeting Strategies

CareerPath

In the UK, the job market for ad retargeting is booming, with various roles in high demand. Based on our research, we have compiled a list of the top five positions, complete with their relevance scores. These scores represent the importance of each role in the ad retargeting field, with 100 being the highest. 1. Digital Marketing Specialist (Relevance Score: 80) As a digital marketing specialist, you will focus on developing and implementing comprehensive marketing strategies to maximize client reach and engagement. Your primary responsibilities include SEO, content creation, social media management, and email marketing. 2. Ad Operations Specialist (Relevance Score: 75) Ad operations specialists play a crucial role in managing ad campaigns, ensuring their successful implementation, and monitoring their performance. You will collaborate with sales, creative, and technology teams to streamline campaign workflows. 3. Data Analyst (Relevance Score: 70) Data analysts are essential in the ad retargeting process, as they interpret and analyze complex data sets to derive valuable insights. Using statistical analysis tools and techniques, you will help businesses make informed decisions regarding their marketing strategies. 4. SEO Specialist (Relevance Score: 60) As an SEO specialist, you will optimize websites and content to improve their search engine rankings and visibility. You will focus on keyword analysis, link building, and on-page optimization to ensure clients' websites reach their target audiences. 5. PPC Specialist (Relevance Score: 55) Pay-per-click (PPC) specialists are in charge of managing paid advertising campaigns, primarily on platforms like Google Ads and Bing Ads. Your main duties include keyword research, ad copywriting, bid management, and reporting. By utilizing data-driven strategies, you will help businesses maximize their return on ad spend.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD RETARGETING FOUNDATIONS

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London School of International Business (LSIB)

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05 May 2025

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