Professional Certificate in AdTech and Digital Marketing Strategy

Name: Professional Certificate in AdTech and Digital Marketing Strategy
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The Professional Certificate in AdTech and Digital Marketing Strategy is a comprehensive course that empowers learners with the essential skills required to thrive in today's data-driven marketing landscape. This program bridges the gap between marketing theory and practice, covering crucial topics such as programmatic advertising, data analytics, and digital marketing strategy.

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AboutThisCourse

In an era where businesses are increasingly leveraging digital channels to reach their target audience, this course is more relevant than ever. It provides learners with hands-on experience using industry-standard tools and platforms, enabling them to create and implement effective digital marketing campaigns. By earning this certificate, learners demonstrate their commitment to staying ahead in the rapidly evolving AdTech and digital marketing industry. They gain a competitive edge, positioning themselves for career advancement and success in roles such as marketing manager, digital strategist, or AdTech specialist.

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CourseDetails

• Fundamentals of AdTech: Understanding the AdTech landscape, programmatic advertising, and the role of AI in AdTech.
• Data Analytics in AdTech: Leveraging data for campaign optimization, attribution modeling, and cross-device tracking.
• Digital Marketing Strategy: Defining target audiences, creating buyer personas, and aligning AdTech strategies with marketing goals.
• Search Engine Marketing (SEM): Keyword research, ad copywriting, and bid management for paid search campaigns.
• Social Media Advertising: Platform-specific ad formats, targeting options, and best practices for social media advertising.
• Display Advertising: Designing and optimizing display ads, implementing retargeting campaigns, and managing private marketplace deals.
• Mobile Marketing Strategy: Mobile-first design, app install campaigns, and location-based marketing.
• Video Advertising: Creating video ads, selecting ad formats, and measuring video ad performance.
• Marketing Attribution & ROI: Measuring the impact of AdTech strategies, optimizing marketing spend, and attributing conversions.

CareerPath

In the ever-evolving world of AdTech and Digital Marketing Strategy, there's a growing need for professionals who can help businesses reach their target audience and maximize their ROI through digital channels. We present to you a Professional Certificate in AdTech and Digital Marketing Strategy, focusing on the most sought-after digital marketing roles in the UK. Explore the opportunities that await you in the UK job market, with an emphasis on lucrative roles such as Digital Marketing Manager, SEO Specialist, Content Marketing Specialist, PPC Specialist, and Social Media Manager. These roles are integral to modern digital marketing strategies and have witnessed significant growth in recent years. The provided 3D pie chart displays the average salary range for these roles, offering insights into the earning potential for professionals in the field. The transparent background and absence of added background color ensure that the chart seamlessly integrates with the surrounding content, while the responsive design allows for optimal viewing on different screen sizes. Dive into the dynamic landscape of AdTech and Digital Marketing Strategy, and unlock your potential as a sought-after digital marketing professional in the UK. The time to capitalize on these growing opportunities is now.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN ADTECH AND DIGITAL MARKETING STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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