Professional Certificate in Google News and Business Development

Name: Professional Certificate in Google News and Business Development
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The Professional Certificate in Google News and Business Development is a vital course designed to equip learners with the essential skills needed to thrive in today's digital media landscape. This program, offered by Google, provides a comprehensive understanding of the latest tools, strategies, and best practices in news and business development.

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AboutThisCourse

Learners will gain hands-on experience in creating and distributing compelling content, optimizing for search and social media, and analyzing performance data to drive results. With a strong focus on industry relevance and demand, this course covers topics such as data journalism, audience development, and monetization strategies. By completing this program, learners will not only be well-prepared to advance their careers in news and business development but also demonstrate their commitment to staying at the forefront of the industry's latest trends and technologies.

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CourseDetails

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Unit 1: Introduction to Google News and Business Development
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Unit 2: Google News Fundamentals
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Unit 3: Google Algorithm and its Impact on News
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Unit 4: Google Business Development Tools
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Unit 5: Leveraging Google Trends for News
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Unit 6: Google News Initiative: Overview and Opportunities
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Unit 7: Google My Business for News Organizations
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Unit 8: Google Ads for News Websites
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Unit 9: SEO for Google News
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Unit 10: Measuring Success with Google Analytics for News Sites

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN GOOGLE NEWS AND BUSINESS DEVELOPMENT

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London School of International Business (LSIB)

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05 May 2025

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