Global Certificate in Google AdWords: Data-Driven Health Marketing

Name: Global Certificate in Google AdWords: Data-Driven Health Marketing
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The Global Certificate in Google AdWords: Data-Driven Health Marketing is a comprehensive course that empowers learners with essential skills for career advancement in digital marketing, specifically within the healthcare industry. This course is of paramount importance as it addresses the growing demand for data-driven marketing strategies in healthcare, which is crucial for organizations to effectively reach and engage their target audience.

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AboutThisCourse

By enrolling in this course, learners gain hands-on experience with Google AdWords and data analytics tools, enabling them to create and optimize targeted ad campaigns that drive results. The curriculum covers essential topics such as keyword research, ad copywriting, landing page optimization, and performance tracking, providing learners with a well-rounded understanding of data-driven health marketing. Moreover, the course is designed and delivered by industry experts, ensuring that learners receive practical insights and best practices that are directly applicable to real-world scenarios.With the healthcare industry rapidly evolving and becoming increasingly competitive, the ability to create and implement effective digital marketing campaigns is a valuable asset for any professional. By completing this course, learners will not only enhance their skillset but also demonstrate their commitment to staying at the forefront of industry trends and best practices, making them highly attractive candidates to potential employers.

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CourseDetails

• Unit 1: Introduction to Google AdWords & Data-Driven Health Marketing
• Unit 2: Setting up & Optimizing Google AdWords Accounts
• Unit 3: Keyword Research & Analysis for Health Marketing
• Unit 4: Creating Effective AdWords Campaigns & Ad Groups
• Unit 5: Writing Compelling Ad Copy for Health Products & Services
• Unit 6: Utilizing Ad Extensions for Enhanced Visibility
• Unit 7: Implementing Location-Based & Demographic Targeting
• Unit 8: Measuring Success with Google AdWords Conversion Tracking
• Unit 9: Analyzing & Improving Campaign Performance with Google Analytics
• Unit 10: Advanced Strategies for Data-Driven Health Marketing with AdWords

CareerPath

The UK job market is booming with opportunities in **Data-Driven Health Marketing**. Here are some roles and their respective market trends, presented through a 3D pie chart using Google Charts: 1. **Digital Marketing Specialist (AdWords)**: With a 60% share in the market, these professionals are in high demand. They leverage Google AdWords for targeted healthcare campaigns, contributing significantly to the industry's growth. 2. **Healthcare Marketing Specialist**: Making up 30% of the market, these experts design and implement data-driven healthcare marketing strategies, ensuring their organizations stay competitive. 3. **SEO Specialist**: With a 10% share, SEO specialists optimize websites for search engines, enhancing visibility and accessibility for healthcare organizations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN GOOGLE ADWORDS: DATA-DRIVEN HEALTH MARKETING

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London School of International Business (LSIB)

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05 May 2025

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