Executive Development Programme Data Storytelling for Marketers

Name: Executive Development Programme Data Storytelling for Marketers
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The Executive Development Programme: Data Storytelling for Marketers certificate course is a career advancement opportunity that combines data analysis and marketing communication skills. This programme is essential in today's data-driven marketing landscape where businesses demand professionals who can translate complex data into compelling stories for strategic decision-making.

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AboutThisCourse

This course equips learners with the ability to extract valuable insights from data, identify key marketing trends, and craft persuasive narratives to influence business strategies. By completing this programme, learners will be able to demonstrate their mastery of data storytelling techniques, making them highly desirable to employers seeking well-rounded marketing professionals. With the growing importance of data-driven marketing, this course offers a competitive edge for learners aiming to accelerate their careers in marketing or data analysis. By blending data analysis and marketing communication skills, this course enables professionals to become influential leaders in their organisations and industries.

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CourseDetails

• Data Storytelling Fundamentals
• Data Analysis for Marketers
• Visualizing Data for Impact
• Telling Compelling Brand Stories with Data
• Data-Driven Decision Making
• Crafting Effective Data Narratives
• Communicating Data Insights to Stakeholders
• Overcoming Data Storytelling Challenges
• Interactive Data Storytelling Techniques

CareerPath

In today's ever-evolving business landscape, understanding the latest UK marketing job market trends is essential for career development and success. As a professional in the marketing industry, you must stay updated with the most in-demand roles and their corresponding salary ranges. This section of the Executive Development Programme aims to provide a comprehensive overview of the current marketing job market, backed by data visualization to facilitate informed decision-making for your career path. The 3D pie chart below represents the six most sought-after marketing roles in the UK, offering valuable insights into industry relevance and job market trends: 1. **Digital Marketing Manager (22%)** In this role, you'll lead cross-functional teams to create and implement digital marketing strategies, ensuring alignment with business goals and objectives. 2. **SEO Specialist (18%)** With a focus on search engine optimization, you'll analyse, review, and implement changes to websites to improve organic search engine rankings, driving traffic and conversions. 3. **Content Marketing Specialist (15%)** As a Content Marketing Specialist, you'll develop and manage content marketing strategies to increase brand awareness, engagement, and lead generation. 4. **Social Media Manager (14%)** In this role, you'll create, manage, and monitor social media marketing campaigns, ensuring consistency with brand messaging, tone, and voice. 5. **Marketing Analytics Specialist (13%)** As a Marketing Analytics Specialist, you'll utilise tools and techniques to analyse marketing performance metrics, using data-driven insights to optimize marketing strategies. 6. **Email Marketing Specialist (10%)** With a focus on email marketing, you'll design, develop, and execute successful email marketing campaigns to reach and engage target audiences. By staying informed about these marketing job market trends, you'll be better equipped to make strategic decisions regarding your career path, ensuring continued growth and success in the UK marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME DATA STORYTELLING FOR MARKETERS

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London School of International Business (LSIB)

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05 May 2025

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