Global Certificate in Performance-Driven Attribution

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The Global Certificate in Performance-Driven Attribution is a comprehensive course that equips learners with the essential skills needed to excel in data-driven marketing attribution. This certification focuses on performance-driven attribution models, empowering learners to make informed decisions on marketing investments and improve return on ad spend (ROAS).

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AboutThisCourse

With the increasing industry demand for data-driven professionals, this course is crucial for career advancement in marketing, digital analytics, and adjacent fields. Through this course, learners will master various attribution models, data analysis techniques, and tools to measure marketing performance and drive growth. The curriculum covers essential topics, such as cross-channel attribution, multi-touch attribution, and advanced analytical methods. By earning this certification, professionals demonstrate their expertise in performance-driven attribution, making them highly valuable in today's data-driven business landscape.

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CourseDetails

• Introduction to Performance-Driven Attribution: Understanding the basics, concepts, and benefits of performance-driven attribution.
• Data Collection Techniques: Best practices for gathering and organizing data for attribution modeling.
• Multi-Touch Attribution Models: Exploring various multi-touch attribution models, such as linear, time-decay, and U-shaped.
• Market Research Methods: Utilizing qualitative and quantitative research methods to inform attribution strategies.
• Advanced Analytics for Attribution: Applying advanced analytical techniques, including machine learning algorithms, for better attribution.
• Performance Metrics and KPIs: Identifying and tracking essential metrics and KPIs for performance-driven attribution.
• Integrating Attribution with Marketing Strategies: Incorporating attribution insights into marketing campaigns and optimizing performance.
• Data Visualization and Reporting: Presenting attribution data and insights effectively to stakeholders.
• Privacy and Compliance Considerations: Addressing privacy concerns and ensuring compliance with data protection regulations in attribution.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN PERFORMANCE-DRIVEN ATTRIBUTION
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London School of International Business (LSIB)
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05 May 2025
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