Global Certificate in News & Brand Storytelling

Name: Global Certificate in News & Brand Storytelling
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The Global Certificate in News & Brand Storytelling is a comprehensive course designed to meet the growing industry demand for compelling storytellers. This certificate program emphasizes the importance of storytelling in today's media-driven world and equips learners with essential skills to excel in their careers.

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AboutThisCourse

By combining the power of news and brand storytelling, this course empowers learners to create engaging narratives that resonate with audiences and drive business results. It covers a wide range of topics including news writing, content marketing, social media strategy, and brand journalism. Learners will gain hands-on experience in creating and distributing compelling stories across various platforms. In an era where attention spans are dwindling, and content overload is rampant, this course is a valuable asset for professionals looking to stand out in their fields. It provides learners with the tools and techniques needed to craft captivating stories that cut through the noise and leave a lasting impression. By earning this certificate, learners demonstrate their commitment to mastering the art of storytelling and position themselves as leaders in their industries.

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CourseDetails

• News & Brand Storytelling Fundamentals: Understanding the basics of news and brand storytelling, including the differences between news stories and brand stories, and the importance of storytelling in today's media landscape.
• Story Structure and Development: Learning the essential elements of story structure, including plot, character, conflict, and resolution. Exploring techniques for developing and refining story ideas.
• Multi-Platform Storytelling: Examining the various platforms available for storytelling, including print, digital, video, and audio. Understanding the unique opportunities and challenges of each platform.
• Data Journalism and Storytelling: Exploring the intersection of data and storytelling, including how to use data to inform and enhance stories. Learning techniques for visualizing data and creating data-driven narratives.
• Ethics and Best Practices: Examining the ethical considerations involved in news and brand storytelling, including issues related to accuracy, fairness, and objectivity. Understanding best practices for fact-checking, sourcing, and disclosure.
• Brand Storytelling Strategies: Learning how to develop effective brand storytelling strategies, including how to identify target audiences, set storytelling goals, and measure success.
• News Storytelling Techniques: Exploring techniques for crafting compelling news stories, including how to write ledes, structure paragraphs, and use quotes effectively.
• Visual Storytelling: Examining the role of visuals in storytelling, including how to select and use photos, videos, and other visual elements to enhance stories.
• Social Media and Storytelling: Exploring the role of social media in news and brand storytelling, including how to use social media platforms to reach and engage audiences.
• Emerging Trends in News & Brand Storytelling: Staying up-to-date with the latest trends and developments in news

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN NEWS & BRAND STORYTELLING

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London School of International Business (LSIB)

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05 May 2025

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