Global Certificate in Advanced YouTube Ads Targeting

Name: Global Certificate in Advanced YouTube Ads Targeting
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The Global Certificate in Advanced YouTube Ads Targeting is a comprehensive course designed to empower digital marketing professionals with the skills to optimize YouTube ad campaigns. This certification focuses on the importance of targeted advertising, providing learners with the knowledge to reach their desired audience effectively.

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AboutThisCourse

With the increasing demand for video content and YouTube's massive user base, mastering YouTube ad targeting is crucial for career advancement in the industry. Throughout the course, learners will gain hands-on experience with YouTube's ad platform and discover advanced targeting techniques, including audience demographics, interests, and intent. They will also learn how to leverage Google's machine learning algorithms to optimize ad performance and drive ROI. By the end of the course, learners will be equipped with the essential skills needed to create, manage, and optimize high-performing YouTube ad campaigns, making them an invaluable asset to any digital marketing team.

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CourseDetails

• Unit 1: Introduction to YouTube Ads Targeting
• Unit 2: Understanding the YouTube Advertising Ecosystem
• Unit 3: Audience Targeting on YouTube
• Unit 4: Demographic Targeting for Global Reach
• Unit 5: Interest Targeting: Identifying Relevant Audiences
• Unit 6: Placement Targeting: Choosing Appropriate Channels & Videos
• Unit 7: Topic Targeting: Expanding Reach with Relevant Content
• Unit 8: Custom Affinity & Custom Intent Audience Creation
• Unit 9: Remarketing Lists for Search Ads (RLSA) on YouTube
• Unit 10: Measuring & Optimizing Global YouTube Ads Targeting

CareerPath

Roles related to the Global Certificate in Advanced YouTube Ads Targeting are in high demand in the UK digital marketing landscape. The following positions, represented in this 3D pie chart, showcase the distribution of job opportunities and skills required for professionals working with YouTube ads: 1. **YouTube Ads Specialist**: As a specialized role, YouTube Ads Specialists focus on managing and optimizing YouTube advertising campaigns. With a 35% share in the market, these professionals are essential for businesses aiming to reach their target audiences on the platform. 2. **Digital Marketing Manager**: Leading the digital marketing strategy, Digital Marketing Managers oversee YouTube ad campaigns as part of their broader responsibilities. A 25% share represents their importance in the industry. 3. **SEO Specialist**: SEO Specialists ensure that websites and content are optimized for search engines, often incorporating YouTube SEO strategies. A 20% share highlights their relevance in today's digital marketing world. 4. **Content Creator**: Creating engaging and targeted content specifically for YouTube, Content Creators play an integral role in successful ad campaigns. A 10% share demonstrates the value they bring to the table. 5. **Data Analyst**: Data Analysts evaluate campaign performance, providing insights and recommendations to improve ROI. Their 10% share emphasizes the critical nature of data-driven decision-making in YouTube ad targeting.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ADVANCED YOUTUBE ADS TARGETING

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London School of International Business (LSIB)

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05 May 2025

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