Global Certificate in Market Research: The Complete Guide
-- ViewingNowThe Global Certificate in Market Research: The Complete Guide is a comprehensive course designed to equip learners with essential skills for success in market research. This certificate course emphasizes the importance of data-driven decision-making and provides a solid understanding of market research techniques and methodologies.
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โข Market Research Fundamentals: Understanding the basics of market research, its importance, and the various types of market research.
โข Market Segmentation and Targeting: Identifying and understanding different market segments, targeting strategies, and positioning concepts.
โข Survey Design and Sampling: Learning the principles of survey design, questionnaire construction, and sampling techniques.
โข Data Collection Methods: Exploring various data collection methods, including online and offline techniques, and their advantages and disadvantages.
โข Data Analysis Techniques: Mastering statistical analysis, data interpretation, and reporting methods.
โข Competitive Analysis: Understanding competitors, their strengths, weaknesses, and opportunities for differentiation.
โข Consumer Behavior: Examining consumer decision-making processes, buying habits, and motivations.
โข Market Trends and Forecasting: Recognizing and analyzing market trends, and predicting future market scenarios.
โข Marketing Ethics and Regulations: Comprehending the ethical considerations and legal regulations in market research.
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- ProficiencyEnglish
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- ThreeFourHoursPerWeek
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