Executive Development Programme Content Marketing & Product Development

Name: Executive Development Programme Content Marketing & Product Development
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The Executive Development Programme in Content Marketing & Product Development is a certificate course designed to empower professionals with the necessary skills to excel in today's digital economy. This program is critical for career advancement, as content marketing has become a $44 billion industry, with 91% of B2B marketers using content marketing to reach their audiences.

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AboutThisCourse

The course content includes strategy development, content creation, distribution, and measurement, as well as product development methodologies such as Agile and Design Thinking. By the end of the course, learners will have gained essential skills in content marketing and product development, enabling them to lead successful marketing campaigns, drive product innovation, and stay ahead in the competitive job market. Enroll today and take the first step towards a rewarding career in content marketing and product development!

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CourseDetails

• Executive Development Programme
• Content Marketing Units:
• Content Strategy and Planning
• Content Creation and Curation
• Content Distribution and Promotion
• Measuring and Analyzing Content Performance
• SEO for Executive-Level Content
• Brand Storytelling and Content Marketing
• Content Marketing for Lead Generation
• Content Marketing for Customer Engagement
• Product Development Units:
• Product Strategy and Planning
• Product Design and Development
• Product Management and Lifecycle
• Product Marketing and Launch
• Lean Product Development and Innovation
• Product Analytics and Optimization
• Collaborating with Content Marketing and Sales Teams
• Building and Leading High-Performing Product Teams

CareerPath

Here is a showcase of various roles in the Executive Development Programme, focusing on content marketing and product development: 1. **Marketing Manager** (12.5%): These individuals plan, execute, and track marketing campaigns, generating leads and revenue for the organization. 2. **Product Manager** (20.5%): Product managers are responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. 3. **Data Analyst** (34.3%): As data analysts, they interpret complex datasets, analyze results using statistical techniques, and provide ongoing reports to help the organization make more strategic decisions. 4. **Business Development Manager** (18.8%): These professionals are responsible for identifying new sales leads, pitching products and services to new clients, and maintaining a strong relationship with existing clients. 5. **Sales Manager** (13.9%): Sales managers are responsible for leading their teams to exceed sales targets, coaching their sales team members, and implementing strategic plans to achieve organizational goals. The percentages displayed in this interactive 3D pie chart represent the demand for each role in the UK, based on job market trends and skill demand. Make sure to explore the chart and consider the opportunities in each area of expertise.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME CONTENT MARKETING & PRODUCT DEVELOPMENT

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London School of International Business (LSIB)

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05 May 2025

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