Certificate in Future-Ready Google News Strategies

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The Certificate in Future-Ready Google News Strategies is a comprehensive course designed to prepare learners for the evolving news industry. This program emphasizes the importance of leveraging Google's tools and platforms to stay ahead in the competitive digital news landscape.

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AboutThisCourse

With a focus on industry demand, the course equips learners with essential skills to create, distribute, and optimize news content for maximum impact. Learners will gain hands-on experience with Google's suite of news tools, including Google Trends, Google Search Console, and Google News Initiative. By the end of the course, learners will be able to implement data-driven strategies to reach wider audiences and increase engagement. This certification is crucial for career advancement in journalism, content creation, digital marketing, and related fields. By mastering future-ready Google news strategies, learners will be well-positioned to succeed in the rapidly changing digital media industry.

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CourseDetails

• Google News Initiative: Understanding the GNI and its role in future-ready news strategies.
• Google Trends & Alerts: Harnessing real-time insights for topic prioritization and trend-based storytelling.
• Google News Lab: Leveraging data journalism tools and resources for immersive storytelling.
• Future-Proof SEO for News Websites: Mastering on-page and off-page optimization techniques for improved search engine rankings.
• Google Analytics for News Publishers: Tracking user behavior and engagement metrics to inform editorial decisions.
• Google Ad Manager for News Websites: Maximizing ad revenue through programmatic advertising and audience targeting.
• Google My Business for News Organizations: Building local presence and engaging with communities.
• Google Forms & Surveys for Journalists: Collecting and analyzing data to enrich news stories.
• Google Drive for Collaborative Journalism: Streamlining content creation and review processes with cloud-based tools.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN FUTURE-READY GOOGLE NEWS STRATEGIES
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London School of International Business (LSIB)
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05 May 2025
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