Advanced Certificate in Retail Crisis Communication Playbook

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The Advanced Certificate in Retail Crisis Communication Playbook is a comprehensive course designed to equip learners with essential skills for managing communication during retail crises. This certificate course emphasizes the importance of effective communication strategies in maintaining brand reputation, ensuring customer trust, and navigating challenging situations.

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AboutThisCourse

In an era where retail crises can escalate rapidly due to digital media, this course is increasingly relevant. It provides learners with industry-demanded knowledge on how to plan, implement, and assess crisis communication plans. The course covers crucial topics such as crisis identification, message development, crisis communication teams, and post-crisis evaluation. By completing this course, learners will be equipped with the skills to lead and manage retail crisis communication, enhancing their career advancement opportunities. They will gain a competitive edge in the job market, particularly in retail management, public relations, and communication roles.

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CourseDetails

• Crisis Communication Strategy: Developing effective communication plans to handle retail crises, including reputation management, stakeholder engagement, and crisis preparedness.
• Media Relations: Managing relationships with the media during a crisis, including press releases, press conferences, and interviews.
• Social Media Management: Utilizing social media platforms for crisis communication, including monitoring, responding, and developing social media policies.
• Internal Communication: Communicating with employees during a crisis, including training, emergency response plans, and maintaining morale.
• Customer Service: Managing customer communication during a crisis, including complaints, refunds, and customer support.
• Legal and Ethical Considerations: Addressing legal and ethical issues in crisis communication, including confidentiality, transparency, and accountability.
• Risk Assessment: Identifying potential crises and assessing their impact, including vulnerability assessments and crisis simulations.
• Post-Crisis Evaluation: Evaluating the effectiveness of crisis communication strategies, including measuring outcomes and learning from mistakes.
• Cross-Functional Collaboration: Collaborating with different departments and external partners during a crisis, including supply chain management, public relations, and legal teams.


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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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ADVANCED CERTIFICATE IN RETAIL CRISIS COMMUNICATION PLAYBOOK
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London School of International Business (LSIB)
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05 May 2025
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