Professional Certificate in Targeting & Data Science for Business

Name: Professional Certificate in Targeting & Data Science for Business
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The Professional Certificate in Targeting & Data Science for Business is a comprehensive course designed to equip learners with essential data science skills for career advancement. In today's data-driven world, businesses rely on data science to make informed decisions, target customers effectively, and gain a competitive edge.

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AboutThisCourse

This course is critical for individuals seeking to excel in the fields of marketing, analytics, and business intelligence. It covers key topics such as data manipulation, statistical analysis, machine learning, and predictive modeling, providing learners with a well-rounded understanding of data science principles and applications. Upon completion, learners will have gained practical experience in using data science tools and techniques to solve real-world business problems. They will be able to effectively communicate data insights to stakeholders, and make data-driven decisions to drive business growth. This course is in high demand across various industries, making it an ideal choice for professionals seeking to enhance their skillset and advance their careers.

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CourseDetails

• Unit 1: Introduction to Targeting & Data Science for Business
• Unit 2: Data Collection Methods in Business
• Unit 3: Data Analysis Techniques for Targeting
• Unit 4: Statistical Modeling and Business Applications
• Unit 5: Machine Learning Algorithms for Targeting
• Unit 6: Predictive Analytics in Business Decision Making
• Unit 7: Data Visualization and Reporting
• Unit 8: Data Privacy and Ethics in Business
• Unit 9: Advanced Targeting Strategies
• Unit 10: Case Studies and Real-World Applications

CareerPath

In the UK, the demand for professionals with skills in targeted data science and business analysis continues to grow. This surge in demand is driven by a variety of factors, including increased business reliance on data-driven insights, the expanding volume of available data, and the need to make informed decisions in competitive markets. *Data Scientist* (Relevance Score: 87) – A data scientist is an expert in organizing and interpreting large sets of structured and unstructured data, using tools like Python, R, and SQL, as well as statistical and machine learning techniques. These professionals are in high demand across various industries, such as finance, healthcare, and technology. *Business Intelligence Analyst* (Relevance Score: 74) – A business intelligence analyst is responsible for collecting, analyzing, and interpreting data to provide insights that help organizations make informed decisions. They employ tools such as SQL, Excel, Tableau, and Power BI to present data in a clear and easily digestible format. *Marketing Analytics Manager* (Relevance Score: 93) – Marketing analytics managers leverage data to make informed decisions about marketing campaigns, customer engagement, and sales strategies. They use tools like Google Analytics, Adobe Analytics, and marketing automation platforms to measure and analyze marketing performance and optimize campaigns. *Machine Learning Engineer* (Relevance Score: 91) – A machine learning engineer specializes in designing, developing, and implementing machine learning models to automate predictive tasks. They typically work with large datasets and have expertise in programming languages like Python and tools such as TensorFlow, Keras, and scikit-learn. *Big Data Analyst* (Relevance Score: 82) – A big data analyst is responsible for processing, cleaning, and analyzing massive datasets, using tools like Hadoop, Spark, Pig, and Hive. Their expertise enables organizations to derive valuable insights from complex and unstructured data sources.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN TARGETING & DATA SCIENCE FOR BUSINESS

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London School of International Business (LSIB)

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05 May 2025

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