Advanced Certificate in Technical SEO & SEM

Name: Advanced Certificate in Technical SEO & SEM
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The Advanced Certificate in Technical SEO & SEM is a comprehensive course designed to provide learners with in-depth knowledge and skills necessary to excel in technical search engine optimization and marketing. This certification program focuses on the importance of SEO and SEM in driving online visibility, traffic, and conversions for businesses.

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AboutThisCourse

In an era where digital presence is crucial, the demand for professionals skilled in technical SEO and SEM continues to grow. By enrolling in this course, learners will gain a competitive edge, mastering advanced techniques to optimize website structure, content, and architecture for search engines. Additionally, students will learn to manage and optimize paid search campaigns, delivering maximum ROI. Equipping learners with essential skills for career advancement, this course covers various topics, including site audits, keyword research, on-page optimization, link building, and analytics. Upon completion, learners will be prepared to pursue opportunities in SEO and SEM, capitalizing on the increasing industry demand for these high-value skills.

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CourseDetails

• Advanced Keyword Research
• Technical SEO Audit
• Advanced On-page & On-site Optimization
• Mobile-first Indexing & Optimization
• Structured Data & Schema Markup
• Advanced Link Building Strategies
• SEO for JavaScript Frameworks
• Advanced Analytics & Reporting
• Local & International SEO
• SEM for Highly Competitive Markets

CareerPath

In the ever-evolving digital landscape, mastering Technical Search Engine Optimization (SEO) and Search Engine Marketing (SEM) skills is essential. With an Advanced Certificate in Technical SEO & SEM, professionals can tap into the growing UK job market and seize exciting opportunities. Our Advanced Certificate program dives deep into both SEO and SEM strategies, arming learners with the latest techniques for optimizing websites and running successful advertising campaigns. The curriculum covers various topics, from on-page optimization and link building to Pay-Per-Click (PPC) and analytics. The 3D pie chart above showcases the current job market trends for Technical SEO and SEM roles in the UK. * **Technical SEO** (40%): Professionals in this role focus on optimizing websites for search engines, ensuring crawlability, indexing, and proper rendering of web pages. They work closely with developers, content creators, and UX designers to deliver outstanding user experiences and search engine performance. * **SEM Specialist** (35%): SEM experts manage and optimize paid search campaigns, focusing on PPC strategies, ad copywriting, keyword research, and analytics. They are responsible for maximizing ROI, minimizing cost-per-click, and ensuring ad relevance and effectiveness. * **SEO & SEM Consultant** (25%): Consultants advise businesses on SEO and SEM best practices, implementing strategies to improve visibility, traffic, and conversions. They help clients develop comprehensive digital marketing plans and analyze campaign results to optimize for future success. Our Advanced Certificate in Technical SEO & SEM is designed for professionals looking to specialize in digital marketing, expand their skillset, or stay updated on industry trends. Salary ranges for these roles vary based on experience, company size, and location. However, all three positions offer competitive compensation packages and excellent career growth opportunities. In a world where online presence is key, demand for Technical SEO and SEM expertise is soaring. Equip yourself with the right skills, and unlock the potential of the thriving UK job market!

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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DigitalCertificate
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ADVANCED CERTIFICATE IN TECHNICAL SEO & SEM

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London School of International Business (LSIB)

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05 May 2025

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