Executive Development Programme in Market Research and Disruptive Innovation

Name: Executive Development Programme in Market Research and Disruptive Innovation
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The Executive Development Programme in Market Research and Disruptive Innovation is a certificate course designed to equip learners with essential skills for career advancement in a rapidly changing business environment. This programme emphasizes the importance of market research in identifying new opportunities and adapting to disruptive innovations.

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AboutThisCourse

In today's data-driven world, market research skills are in high demand across industries. This course provides learners with a comprehensive understanding of market research techniques, data analysis, and strategic planning to drive innovation and growth. Learners will gain hands-on experience with the latest tools and technologies used in market research and analysis. By completing this programme, learners will be able to make informed decisions based on data-driven insights, identify and respond to disruptive innovations, and lead teams in developing and implementing effective market research strategies. This course is ideal for professionals in marketing, market research, product development, and innovation management who are looking to advance their careers and stay ahead in a competitive marketplace.

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CourseDetails

• Executive Overview of Market Research
• Understanding Consumer Behavior
• The Role of Data Analysis in Market Research
• Utilizing Market Research for Strategic Decision Making
• Disruptive Innovation: Defining and Identifying Opportunities
• The Impact of Disruptive Innovation on Market Research
• Case Studies: Successful Disruptive Innovations
• Implementing Disruptive Innovation in Market Research
• Ethical Considerations in Disruptive Innovation

CareerPath

In this Executive Development Programme, we focus on two critical roles in today's market research and disruptive innovation landscape: Market Research Analyst and Innovation Manager. Alongside these roles, we also touch upon the ever-evolving Data Scientist role. 1. Market Research Analyst: These professionals are at the forefront of collecting, analyzing, and interpreting data to help businesses make informed decisions. With a 65% share in the job market, Market Research Analysts play a crucial role in identifying potential opportunities and understanding market trends. The average salary range for this role in the UK is £25,000 to £50,000 per year. 2. Innovation Manager: Holding a 30% share in the job market, Innovation Managers are responsible for driving growth and change within organizations. They ensure businesses stay ahead of the competition by implementing disruptive innovations that lead to long-term success. The average salary range for this role in the UK is £40,000 to £80,000 per year. 3. Data Scientist: Although this role holds a smaller share in the job market, Data Scientists are becoming increasingly important as businesses rely more on data-driven decision-making. With a 5% share in the job market, Data Scientists earn an average salary ranging from £35,000 to £90,000 per year in the UK. Our Executive Development Programme is tailored to address the ever-evolving market research and disruptive innovation job market trends in the UK. By focusing on these key roles and understanding the salary ranges and skill demand, we are committed to preparing professionals for success in their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET RESEARCH AND DISRUPTIVE INNOVATION

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London School of International Business (LSIB)

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05 May 2025

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