Global Certificate in The Power of Email Marketing in the Digital Age

Name: Global Certificate in The Power of Email Marketing in the Digital Age
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The Global Certificate in The Power of Email Marketing in the Digital Age course is a must for professionals seeking to excel in digital marketing. This course emphasizes the importance of email marketing in today's digital era, where businesses strive to engage customers and drive sales.

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AboutThisCourse

With email marketing's continued growth and a projected spend of $3.0 billion by 2023 in the US alone, this course addresses a critical skillset in high demand. Learners will gain essential skills in email marketing strategy, design, automation, and analytics, empowering them to lead successful campaigns. By mastering these skills, learners will enhance their career advancement opportunities, becoming valuable assets to organizations prioritizing customer engagement and data-driven marketing strategies. Equip yourself with the power of email marketing and stay ahead in the rapidly evolving digital landscape.

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CourseDetails

• Unit 1: Introduction to Email Marketing in the Digital Age
• Unit 2: Building an Email Marketing Strategy
• Unit 3: Email List Segmentation and Personalization
• Unit 4: Crafting Compelling Email Content
• Unit 5: Designing Effective Email Templates
• Unit 6: Email Marketing Metrics and Analytics
• Unit 7: Automating Email Marketing Campaigns
• Unit 8: Mobile Optimization for Email Marketing
• Unit 9: Compliance with Email Marketing Laws and Regulations
• Unit 10: Case Studies: Successful Email Marketing Campaigns

CareerPath

The Global Certificate in The Power of Email Marketing in the Digital Age is a valuable credential for professionals looking to expand their expertise in the ever-evolving digital landscape. This certificate program covers key topics such as email design, campaign strategy, automation, and analytics, providing a comprehensive understanding of email marketing best practices and techniques. In the UK, the demand for email marketing skills is on the rise, with various roles emerging in the job market. Here's a breakdown of the most relevant email marketing positions and their respective representation in the industry: 1. **Email Marketing Specialist** (45%): As the primary role focused on email marketing, these professionals are responsible for crafting and executing email campaigns, measuring their success, and reporting on key metrics. 2. **Digital Campaign Manager** (30%): This role often includes managing various digital channels, with email marketing being one of the key components. Campaign managers need to understand email marketing's role in the broader digital strategy and how it interacts with other channels. 3. **Content Writer (Email Focus)** (15%): While content writers can cover various topics, having a specialist in email content ensures consistent messaging and a tailored approach for email subscribers. 4. **Email Marketing Software Administrator** (10%): This role focuses on managing email marketing platforms, segmenting audiences, and ensuring the smooth delivery of email campaigns. With the growing emphasis on digital marketing in the UK, professionals with email marketing expertise can expect competitive salary ranges, showcasing the value of this in-demand skill set.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN THE POWER OF EMAIL MARKETING IN THE DIGITAL AGE

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London School of International Business (LSIB)

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05 May 2025

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