Executive Development Programme in Smarter Google News Outcomes

Name: Executive Development Programme in Smarter Google News Outcomes
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The Executive Development Programme in Smarter Google News Outcomes is a certificate course that holds immense importance in today's digital age. This program is designed to equip learners with the skills necessary to leverage Google's news ecosystem, ensuring they stay ahead in the competitive media industry.

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AboutThisCourse

With the increasing demand for digital media experts, this course offers a unique blend of theoretical knowledge and practical skills. It focuses on Google's smart news strategies, data analytics, and SEO optimization, enabling learners to maximize their content's visibility and impact. Upon completion, learners will be equipped with the essential skills for career advancement in the news and media sectors. They will have a comprehensive understanding of how to use Google's tools effectively, making them highly valuable to any organization seeking to optimize its online presence.

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CourseDetails

• Google News Fundamentals: Understanding the basics of Google News, its algorithm, and how to optimize content for inclusion.
• Data Analysis for News: Using data to inform editorial decisions and optimize content for Google News.
• SEO for News Websites: Best practices for search engine optimization for news websites, including keyword research and link building.
• Social Media Strategies for News: Leveraging social media to increase visibility and reach on Google News.
• Google Tools for Newsrooms: Utilizing Google's suite of tools, such as Google Trends and Google Surveys, to inform and enhance news coverage.
• Video Optimization for Google News: Best practices for optimizing video content for inclusion in Google News.
• Newsletter and Email Marketing for News Websites: Building and maintaining an engaged email list to drive traffic and increase revenue.
• Monetization Strategies for News Websites: Maximizing revenue through advertising, subscriptions, and other monetization models.
• Google News Lab: Exploring the resources and training offered by Google News Lab to enhance journalism and newsroom productivity.

Note: The above list of units is created with the assumption that the Executive Development Programme is designed to help news organizations and professionals to improve their visibility and performance on Google News. The units are created to provide a comprehensive understanding of the topic and can be customized based on the specific needs and goals of the program.

CareerPath

In the ever-evolving landscape of Executive Development Programmes, understanding job market trends in the UK is essential. This 3D Pie Chart highlights the percentage of professionals employed in various key roles, providing valuable insights into skill demand and salary ranges. 1. **Product Manager**: With 25% of the market share, Product Managers lead cross-functional teams to develop and launch successful products. They earn an average salary of £60,000 per annum in the UK. 2. **Data Scientist**: As the second most sought-after role, Data Scientists, with 20% of the market share, analyse and interpret complex data sets to drive strategic business decisions. They earn an average salary of £55,000 per annum in the UK. 3. **Software Engineer**: Holding 18% of the market share, Software Engineers create, maintain, and improve software applications, earning an average salary of £50,000 per annum in the UK. 4. **Business Development Manager**: With 15% of the market share, Business Development Managers establish and maintain relationships with key clients, earning an average salary of £45,000 per annum in the UK. 5. **Marketing Manager**: Comprising 12% of the market share, Marketing Managers plan, execute, and manage marketing campaigns to promote products and services, earning an average salary of £40,000 per annum in the UK. 6. **UX Designer**: Holding the remaining 10% of the market share, UX Designers ensure that user interfaces are visually appealing, easy to navigate, and accessible, earning an average salary of £42,000 per annum in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SMARTER GOOGLE NEWS OUTCOMES

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London School of International Business (LSIB)

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05 May 2025

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