Global Certificate in Ad Targeting & Remarketing Strategies

Name: Global Certificate in Ad Targeting & Remarketing Strategies
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The Global Certificate in Ad Targeting & Remarketing Strategies is a comprehensive course designed to empower learners with the essential skills needed to thrive in digital marketing. This course focuses on ad targeting and remarketing strategies, which are critical components of successful online campaigns.

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AboutThisCourse

In today's digital age, businesses are increasingly leveraging data-driven marketing tactics to reach their target audiences and drive conversions. This course provides learners with a deep understanding of ad targeting techniques, including audience segmentation, behavioral targeting, and contextual targeting. Additionally, learners will gain expertise in remarketing strategies, enabling them to re-engage potential customers who have previously interacted with a brand. By completing this course, learners will be equipped with the skills necessary to create effective, targeted ad campaigns that drive results. In an industry where demand for digital marketing professionals is high, this course offers a valuable opportunity for career advancement and professional development.

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CourseDetails

• Understanding Ad Targeting: Definitions and Concepts
• Audience Segmentation for Ad Targeting
• Behavioral Targeting and Remarketing Strategies
• Programmatic Advertising: Real-time Bidding and Automation
• Cross-Channel Ad Targeting: Leveraging Multi-Platform Campaigns
• Measuring Ad Targeting Success: Key Metrics and Analytics
• Privacy and Compliance in Ad Targeting
• Personalization Techniques for Enhanced User Experience
• Customer Lifetime Value (CLV) and Ad Targeting
• Future Trends in Ad Targeting and Remarketing Strategies

CareerPath

In today's data-driven world, understanding ad targeting and remarketing strategies is essential for professionals looking to make an impact in the digital marketing landscape. This Global Certificate in Ad Targeting & Remarketing Strategies equips learners with the necessary skills to create and implement effective ad targeting and remarketing campaigns, leading to exciting job opportunities and attractive salary ranges. This section presents a 3D pie chart visualizing the job market trends for roles related to the Global Certificate in Ad Targeting & Remarketing Strategies in the UK. The data displays the percentage of professionals employed in various positions, emphasizing the industry's demand for these skills. As a digital marketing professional, you may consider pursuing these roles: 1. **Digital Marketing Specialist**: This role involves creating and implementing comprehensive digital marketing strategies, including ad targeting and remarketing. Digital Marketing Specialists often work closely with other marketing professionals to optimize campaigns and maximize ROI. (45% of the market) 2. **SEM Specialist**: Search Engine Marketing (SEM) Specialists focus on increasing a company's visibility through paid search advertising. By utilizing platforms like Google Ads, SEM Specialists can target specific audiences, driving traffic and conversions. (25% of the market) 3. **Social Media Manager**: Social Media Managers oversee a company's social media presence, creating content and implementing targeted ad campaigns to engage users and build brand awareness. (18% of the market) 4. **Data Analyst**: Data Analysts play a critical role in interpreting campaign performance data, identifying trends, and making data-driven recommendations to optimize ad targeting and remarketing strategies. (12% of the market) The Global Certificate in Ad Targeting & Remarketing Strategies prepares professionals to excel in these roles, capitalizing on the growing demand for skilled digital marketing experts in the UK and beyond.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TARGETING & REMARKETING STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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