Executive Development Programme in Ad Tech Innovation

Name: Executive Development Programme in Ad Tech Innovation
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The Executive Development Programme in Ad Tech Innovation is a certificate course designed to provide learners with essential skills for career advancement in the rapidly evolving advertising technology industry. This programme focuses on the latest Ad Tech trends, tools, and techniques, making it highly relevant in today's digital-first world.

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AboutThisCourse

With the increasing demand for Ad Tech experts, this course offers learners a competitive edge by equipping them with the necessary skills to succeed in this field. The course content includes programmatic advertising, data analytics, cross-channel marketing, and attribution modelling, among other topics. Learners will gain hands-on experience with Ad Tech tools and platforms, enabling them to apply their knowledge in real-world scenarios. By completing this programme, learners will not only demonstrate their expertise in Ad Tech Innovation but also their commitment to continuous learning and development. This course is an excellent opportunity for professionals looking to advance their careers in advertising technology and stay ahead of the curve in this fast-paced industry.

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CourseDetails

• Ad Tech Landscape
• Programmatic Advertising
• Data Management Platforms (DMPs)
• Demand Side Platforms (DSPs)
• Supply Side Platforms (SSPs)
• Ad Tech Analytics
• Cross-Channel Advertising
• Ad Fraud and Viewability
• Innovations in Ad Tech
• Ad Tech Strategy and Implementation

CareerPath

The **Executive Development Programme in Ad Tech Innovation** is a comprehensive course aimed at providing professionals with the necessary skills to succeed in the ever-evolving advertising technology landscape. This programme focuses on five key roles driving Ad Tech innovation in the UK: 1. **Product Manager**: Product managers are responsible for defining and delivering the product strategy, driving the development and launch of innovative ad tech products. They must collaborate with sales, marketing, and engineering teams to ensure revenue and customer satisfaction goals are met. 2. **Data Scientist**: Data scientists are essential in ad tech, processing and interpreting large data sets to uncover trends and insights that inform product and marketing strategies. They develop predictive models, data visualisations, and algorithms to optimise ad targeting and performance. 3. **Software Engineer**: Software engineers design, develop, and maintain ad tech platforms, implementing features and functionality that enable clients to manage their digital advertising efforts effectively. They ensure systems are scalable, reliable, and up-to-date with the latest industry standards. 4. **Business Development Manager**: Business development managers are responsible for identifying and pursuing new business opportunities within the ad tech industry. They form strategic partnerships, negotiate deals, and expand the company's market share, driving revenue growth and brand awareness. 5. **Marketing Manager**: Marketing managers develop and execute marketing strategies to promote ad tech products and services. They create marketing campaigns, manage social media channels, collaborate with sales teams, and analyse market trends to maximise brand exposure and lead generation. The 3D pie chart above represents the percentage distribution of these roles in the UK ad tech landscape, highlighting the importance of each position within an executive development programme. By understanding the responsibilities and industry relevance of these roles, professionals can make informed decisions about their career paths and acquire the necessary skills to excel in ad tech.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH INNOVATION

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London School of International Business (LSIB)

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05 May 2025

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