Executive Development Programme in Next-Gen Ad Technologies

Name: Executive Development Programme in Next-Gen Ad Technologies
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The Executive Development Programme in Next-Gen Ad Technologies certificate course is a career-advancing opportunity for professionals seeking expertise in cutting-edge ad technologies. This programme focuses on the importance of data-driven advertising, programmatic advertising, and AI-powered ad solutions, addressing the rising industry demand for professionals with specialized skills in these areas.

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AboutThisCourse

Learners will gain hands-on experience with advanced ad tech tools and platforms, enabling them to optimize campaigns, improve targeting, and enhance overall ad performance. By the end of the course, participants will be equipped with the essential skills needed to thrive in today's dynamic and competitive advertising landscape. This programme is ideal for marketing professionals, advertising agency executives, and digital media specialists looking to stay ahead of the curve and drive success in their organizations.

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CourseDetails

• Next-Gen Ad Technologies Overview
• Programmatic Advertising: Fundamentals and Advanced Concepts
• Data-Driven Advertising: Leveraging Audience Data and Insights
• Cross-Channel Advertising: Multi-Platform Campaign Management
• Advanced Targeting Strategies: Contextual, Behavioral, and Demographic
• Ad Fraud Prevention and Viewability Measurement
• Attribution Modeling and Performance Metrics
• AI and Machine Learning in Advertising Technology
• Future Trends in Next-Gen Ad Technologies: Personalization, Automation, and Privacy

CareerPath

The Executive Development Programme in Next-Gen Ad Technologies focuses on key roles driving the UK's digital advertising landscape. Our 3D pie chart reveals the distribution of these pivotal roles: 1. **Data Engineer** (25%): Building and managing data infrastructure for ad tech platforms 2. **Data Scientist** (20%): Leveraging statistical techniques and machine learning models 3. **Machine Learning Engineer** (15%): Developing and integrating algorithms into ad platforms 4. **Marketing Analytics Manager** (20%): Overseeing marketing campaigns and optimizing ad performance 5. **Ad Tech Specialist** (20%): Handling ad operations, yield management, and ad network partnerships These roles showcase the evolving demand for skilled professionals in the UK's ad tech industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN NEXT-GEN AD TECHNOLOGIES

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London School of International Business (LSIB)

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05 May 2025

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