Executive Development Programme in AI-Driven Targeting for Modern Marketing

Name: Executive Development Programme in AI-Driven Targeting for Modern Marketing
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The Executive Development Programme in AI-Driven Targeting for Modern Marketing certificate course is a premier learning opportunity designed to equip marketing professionals with essential AI skills for career advancement. In today's data-driven world, businesses are increasingly leveraging AI to optimize marketing strategies, reach target audiences, and drive revenue growth.

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AboutThisCourse

This course is crucial for marketing professionals seeking to stay ahead in the industry, as it provides hands-on experience with AI-powered marketing tools and techniques. Learners will gain a deep understanding of AI-driven targeting, customer segmentation, and personalization, enabling them to deliver more effective and efficient marketing campaigns. Upon completion, learners will be able to demonstrate mastery of AI-driven marketing concepts, setting them apart as innovative leaders in their field. By earning this certificate, learners will be better positioned to drive business growth, improve customer engagement, and advance their careers in modern marketing.

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CourseDetails

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Unit 1: Introduction to AI-Driven Targeting in Modern Marketing
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Unit 2: Understanding Artificial Intelligence and Machine Learning
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Unit 3: Data Analysis for AI-Driven Marketing
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Unit 4: AI Algorithms and Targeting Models
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Unit 5: Implementing AI-Driven Targeting Strategies
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Unit 6: Personalization in AI-Driven Marketing
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Unit 7: Measuring Success in AI-Driven Targeting
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Unit 8: Ethical Considerations in AI-Driven Targeting
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Unit 9: Future Trends in AI-Driven Targeting
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Unit 10: Case Studies of AI-Driven Targeting in Modern Marketing

CareerPath

The **Executive Development Programme in AI-Driven Targeting for Modern Marketing** is designed to equip professionals with the necessary skills to thrive in the ever-evolving marketing landscape. This programme focuses on the growing significance of **Artificial Intelligence (AI)** in marketing, enabling participants to leverage AI-driven targeting strategies and tools for improved marketing outcomes. In this section, we present a 3D pie chart that showcases the most sought-after roles in AI-driven marketing, based on job market trends and skill demand in the UK. The chart highlights the percentage of job market share for each role, providing a clear understanding of the current and future demand for these positions. 1. **Marketing Analytics Manager**: With a 25% share of the job market, marketing analytics managers are in high demand as they help businesses make data-driven decisions and optimise their marketing efforts. 2. **AI Engineer**: Accounting for 30% of the job market, AI engineers are essential in building, designing, and implementing AI models, tools, and systems to enhance marketing efforts. 3. **Data Scientist**: Representing 20% of the job market, data scientists specialise in extracting insights from large datasets, enabling businesses to make informed decisions. 4. **AI Solutions Architect**: With 15% of the job market, AI solutions architects are responsible for designing and implementing AI infrastructure and ensuring seamless integration with existing systems. 5. **Machine Learning Engineer**: Completing the list with a 10% share, machine learning engineers focus on designing, building, and implementing machine learning systems to help businesses optimise their marketing strategies. By participating in the **Executive Development Programme in AI-Driven Targeting for Modern Marketing**, professionals can enhance their skills and knowledge, positioning themselves for success in these in-demand roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AI-DRIVEN TARGETING FOR MODERN MARKETING

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London School of International Business (LSIB)

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05 May 2025

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