Certificate in SEO Copywriting & Customer Journey Mapping

Name: Certificate in SEO Copywriting & Customer Journey Mapping
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The Certificate in SEO Copywriting & Customer Journey Mapping course is a comprehensive program designed to equip learners with essential skills for career advancement in digital marketing. This course emphasizes the importance of creating SEO-optimized content that resonates with the target audience and enhances user engagement.

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AboutThisCourse

By learning the principles of customer journey mapping, learners will be able to understand and anticipate customer needs, resulting in improved customer experience and increased loyalty. In today's digital age, businesses rely heavily on search engine optimization (SEO) and customer engagement to stand out in a saturated market. As a result, there is a high demand for professionals who possess a deep understanding of SEO copywriting and customer journey mapping. By completing this course, learners will be well-prepared to meet the needs of modern businesses and excel in their careers. Enroll today and gain a competitive edge in the job market with this industry-leading certificate course! Important Note: The above summary is a fictional representation of a course and does not correspond to any actual course offering. It is provided for illustrative purposes only.

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CourseDetails

• Unit 1: Introduction to SEO Copywriting & Customer Journey Mapping
• Unit 2: Keyword Research & On-Page SEO Techniques
• Unit 3: Crafting Engaging & Optimized Content
• Unit 4: Understanding Customer Personas & Pain Points
• Unit 5: Mapping the Customer Journey
• Unit 6: Analyzing & Improving User Experience (UX)
• Unit 7: Conversion Rate Optimization (CRO) & Calls-to-Action (CTAs)
• Unit 8: SEO Copywriting Best Practices & Trends
• Unit 9: Metrics & Analytics for SEO Copywriting & Customer Journey Mapping
• Unit 10: Case Studies & Real-World Examples

CareerPath

The Certificate in SEO Copywriting & Customer Journey Mapping is an excellent choice for professionals seeking to enhance their digital marketing skills. This program focuses on two crucial roles: SEO Copywriting and Customer Journey Mapping. **SEO Copywriting** involves creating engaging content that ranks well in search engines. With an estimated 60% share of our course's focus, SEO Copywriting is an essential skill for digital marketers. The average UK salary range for this role is £25,000 to £40,000 per year. **Customer Journey Mapping**, accounting for the remaining 40%, enables professionals to understand and optimize the customer experience. This discipline helps businesses to improve conversion rates and customer satisfaction, with an average UK salary ranging from £28,000 to £45,000 annually. By mastering these two in-demand skills, professionals can significantly increase their value in the job market and contribute to their organizations' success.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SEO COPYWRITING & CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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