Masterclass Certificate in Data-Driven Ad Tech

Name: Masterclass Certificate in Data-Driven Ad Tech
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The Masterclass Certificate in Data-Driven Ad Tech course is a comprehensive program designed to empower learners with in-demand skills for the rapidly evolving advertising technology industry. This course emphasizes data-driven strategies, equipping learners to leverage data insights for effective advertising campaigns.

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AboutThisCourse

In today's digital age, the demand for professionals with Ad Tech expertise is high, and it's only set to increase. By earning this certificate, you signal to employers your commitment to staying at the forefront of industry trends and your ability to drive results using data-backed advertising strategies. The course curriculum covers essential topics such as programmatic advertising, real-time bidding, audience segmentation, and attribution modeling. Through hands-on exercises and real-world case studies, learners gain practical experience, enhancing their resume and boosting their career prospects. Invest in your future with the Masterclass Certificate in Data-Driven Ad Tech and unlock the key to success in this exciting and dynamic field.

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CourseDetails

• Data-Driven Ad Tech Foundations
• Understanding Audience Segmentation and Targeting
• Data Analysis for Ad Tech: Primary and Secondary Keywords
• Programmatic Advertising: Real-Time Bidding and Automation
• Measuring Ad Tech Success: Key Performance Indicators (KPIs)
• Cross-Channel Attribution and Multi-Touch Marketing
• Data Privacy and Security in Ad Tech
• Machine Learning and AI in Data-Driven Ad Tech
• Advanced Ad Tech Trends and Innovations

CareerPath

The UK's booming ad tech industry offers exciting, data-driven roles with diverse and in-demand skills. This 3D pie chart highlights the most sought-after positions and their respective market shares: 1. **Data Engineer (25%)** - Manage data pipelines, infrastructure, and storage, ensuring seamless data access for ad tech applications. 2. **Data Scientist (30%)** - Apply machine learning, statistical analysis, and predictive modeling techniques to optimize ad targeting and performance. 3. **Marketing Analyst (20%)** - Evaluate campaign success, assess market trends, and recommend strategies to improve return on investment (ROI). 4. **Ad Operations Specialist (15%)** - Streamline ad trafficking, campaign management, reporting, and optimization, ensuring smooth workflows and high-quality ad delivery. 5. **Business Intelligence Developer (10%)** - Develop data visualizations, dashboards, and reports to provide actionable insights for ad tech decision-making. Dive into these promising career paths within the data-driven ad tech landscape and stay ahead in the competitive UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN DATA-DRIVEN AD TECH

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London School of International Business (LSIB)

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05 May 2025

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