Certificate in Sports Advertising: Ethical Dilemmas
-- ViewingNowThe Certificate in Sports Advertising: Ethical Dilemmas course is a valuable program designed to equip learners with essential skills in sports advertising while addressing ethical dilemmas in the industry. This course is crucial for professionals seeking to excel in sports advertising, marketing, and communications, as it provides in-depth knowledge of ethical dilemmas and decision-making in the field.
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• Ethical Theories in Sports Advertising: An introduction to ethical theories and principles that apply to sports advertising, including justice, utilitarianism, deontology, and virtue ethics.
• Regulations and Laws in Sports Advertising: An overview of the legal and regulatory framework governing sports advertising, including truth-in-advertising laws, ambush marketing, and athlete endorsements.
• Cultural and Social Responsibility in Sports Advertising: A discussion of the cultural and social implications of sports advertising, including diversity, inclusion, and stereotypes.
• Ethical Dilemmas in Sports Sponsorship: An examination of ethical dilemmas that arise in sports sponsorship, such as conflicts of interest, sponsorship of controversial events, and athlete activism.
• Digital Ethics in Sports Advertising: An exploration of ethical issues related to digital sports advertising, including data privacy, cybersecurity, and social media marketing.
• Case Studies in Sports Advertising Ethics: Analysis of real-world cases of ethical dilemmas in sports advertising, including Nike's "Colin Kaepernick" campaign and Adidas's "Sports Change" campaign.
• Ethical Leadership in Sports Advertising: An examination of the role of leadership in promoting ethical behavior in sports advertising, including codes of conduct, corporate social responsibility, and ethical decision-making frameworks.
• Ethical Communication in Sports Advertising: A discussion of ethical communication principles and practices in sports advertising, including transparency, honesty, and respect for audiences.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
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- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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