Executive Development Programme in Data-Driven Ad Tech

Name: Executive Development Programme in Data-Driven Ad Tech
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The Executive Development Programme in Data-Driven Ad Tech certificate course is a comprehensive programme designed to meet the growing industry demand for professionals with expertise in data-driven advertising technology. This course emphasizes the importance of data-driven decision-making in advertising, providing learners with practical skills and strategies to enhance their digital advertising campaigns' performance.

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AboutThisCourse

By enrolling in this course, learners will gain a deep understanding of programmatic advertising, audience segmentation, targeting, and attribution modeling. Moreover, they will learn how to leverage data analytics tools and machine learning algorithms to optimize ad campaigns, measure their effectiveness, and gain a competitive edge in the industry. As businesses increasingly rely on digital channels for marketing and advertising, there is a growing need for professionals who can effectively leverage data-driven ad tech strategies. This course equips learners with the essential skills and knowledge required to succeed in this dynamic and fast-paced industry, providing them with a clear pathway for career advancement. With a focus on practical applications and real-world scenarios, this course is an excellent opportunity for marketing professionals, advertising agency executives, and business leaders to enhance their skills and stay ahead of the curve in the ever-evolving world of data-driven advertising technology.

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CourseDetails

• Data-Driven Ad Tech
• Understanding Ad Tech Ecosystem
• Data Analysis for Ad Targeting
• Programmatic Advertising and Real-Time Bidding
• Data Privacy and Compliance in Ad Tech
• Attribution Modeling and Cross-Device Tracking
• Machine Learning in Ad Tech
• Building Data Infrastructure for Advertising
• Ad Tech Metrics and Performance Measurement
• Emerging Trends in Data-Driven Ad Tech

CareerPath

In the ever-evolving landscape of Ad Tech, executives are increasingly recognizing the value of data-driven decision-making. As a result, there is a growing demand for professionals with expertise in data-driven Ad Tech. Let's take a closer look at the hottest roles in this field in the UK, presented through a stunning 3D pie chart. - **Data Engineer**: A critical role in data-driven Ad Tech, Data Engineers are responsible for building and maintaining the infrastructure that enables data analysis. With 45% of the demand in the UK, these professionals are highly sought after. - **Data Scientist**: The role of Data Scientists involves building predictive models and generating insights from large datasets. UK businesses are looking to fill 30% of their data-driven Ad Tech positions with Data Scientists. - **Business Intelligence Analyst**: These professionals focus on transforming raw data into actionable insights that drive business growth. Business Intelligence Analysts account for 15% of the demand in the UK. - **Marketing Analyst**: Marketing Analysts use data to measure the performance of marketing campaigns and optimize marketing strategies. They represent 10% of the UK job market trend in data-driven Ad Tech. As demonstrated in the chart above, Data Engineers and Data Scientists are the most sought-after roles in the UK's data-driven Ad Tech sector. Business Intelligence Analysts and Marketing Analysts, while in lower demand, still represent significant opportunities for professionals looking to break into the industry. Embracing these data-driven Ad Tech roles can lead to exciting career development prospects and contribute to the growth of businesses across the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DATA-DRIVEN AD TECH

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London School of International Business (LSIB)

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05 May 2025

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